Turbo-Charge Your Marketing

Do you know who your ideal client is? Most business owners don’t really know. They guess!

And because they guess, they’re working way to hard, marketing too much, spending too much money. I know I’ve been there, done that.

Now, my bottom line definition of an ideal client would include a client who:

• Easily pays you top dollar, and on time, for your services.
• Comes to you already understanding what you services can help them accomplish.
• Refers you to others without you even asking.
• Comes back for more of your services, whenever they’re ready for another “shot” of what you offer.
• Gives you “energy” - emotionally and financially!

I made two big mistakes when I started my business. I didn’t create two of the most important “business keys” upfront - a business plan and an ideal client profile. The result? Well,I ended up broke, used the money from the sale of my home to live. Of course, since then, I’ve made some hefty changes!
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I just read Reed Floren’s blog post titled “3 Things You Must Do When Submitting To Article Directories” and was inspired to be more strategic in my article marketing for 2009. Here are some pearls of wisdom I gleaned from his post.

“However, there is just one reason why you write articles, which is to pass on information to your readers. When an article does not focus on this important and primary purpose, it will fail in achieving the 3 promotional benefits above, since no one will find them interesting enough to read.”

All articles you post to article directories need to be able to stand alone and offer value. The way you make this help your business is to write articles that showcase your expertise while furthering your brand. Read more »

How to Build a System That Makes Clients Come to You

While preparing for my second annual Small Biz Marketing Summit (a training seminar for service professionals) I was looking for the overall theme to promote my event.

After days and weeks of struggling to come up with the right idea, I finally stumbled upon results of little known research that revealed the “seven marketing habits” of super-successful companies. Instantly I knew I found my “Holy Grail.”

What surprised me the most, was how information so elemental can be so profound at the same time. I’m almost afraid that you might dismiss it at a first glance. So give it a read. I’m sure you will get ideas how to tune-up your own marketing system.
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I’m the featured guest “inquisitor” on Karen Cappello’s K-cast this month. Karen does her monthly podcast is an interesting manner … her guest speakers interview her, rather than the other way around.

During this short podcast, I ask Karen about marketing funnels for new coaches. We cover

• Are product/marketing funnels important for coaches when they first start out?
• How do beginning coaches set up their first product/marketing funnel?
• Is it important to have every product within the funnel set up and ready to go before launching any of them?
• What is the best type of lead generation product, or “ethical bribe,” for beginning coaches to use?

You can download the audio at: http://www.k-cast.com/