Fill Up Your Funnel with Info-Products

Information products, or info-products, have been around a very long time.

Maps of cities, counties and countries? Info-products!

The Buns of Steel video tapes (now on DVD)? Info-products!

Nonfiction books you buy at the store? Info-products!

Cookbooks, documentaries, manuals, motivational tapes, how-to videos … if it imparts knowledge, it’s an info-product.

Until the Internet took off, creating and distributing info-products was a bit more difficult. You needed to have the funds to create the product, duplicate the product, market the product and ship the product out to customers. Some early information marketers considered themselves in the “mail order” business; others, the “catalog” business; and yet others, the “booklet” business. But really, they were all in the information marketing business!

Nowadays, you can find information products in a wide variety of formats, niches and fields. There are audio CDs, downloadable mp3s, paperback books, ebooks, DVDs, downloadable video, and so much more.

Why am I telling you all this? So you’ll better understand what I’m about to say:

If you are in a business that depends on your expertise — a coach, a speaker, an alternative healthcare provider, whatever — you are in the information marketing business. You are in the business of marketing your expertise, your skills, your information.

Therefore, when you are building your practice’s marketing funnel, you should sincerely consider adding information products to the mix. You can use them as attraction tools — free or low-cost products that attract your ideal clients and weed out those who are not so ideal. You can use them as lead generation devices (which is akin to attraction tools, but slightly different). You can even use them to create additional streams of income!

On Tuesday, Nov. 4, one of my guest speakers for Volume 2 of Turbo-Charge Your Marketing will be Alicia M. Forest, the Multiple Streams Queen & Coach. Alicia is an author, entrepreneur, and expert marketing coach to coaches, consultants and other solo professionals in more than 40 countries. As the founder of Client Abundance, her mission is to be the lamplighter for other solopreneurs on the path to abundance in business and in life by leveraging the power of the Internet to make more money in a meaningful and sustainable way.

Alicia will be talking about information products and how they can be the key to building a profitable and livable coaching, speaking or expertise-based practice. Info-products empower you to leverage your expertise beyond the limitations of a 24-hour day. During Alicia’s session, you will learn about the many ways you can use information products to build a business you love … and that loves you back!

About the Author

Carma Spence-Pothitt

Carma Spence-Pothitt has more than 15 years marketing and public relations experience under her belt. She has worked on campaigns for organizations such as City of Hope National Medical Center, The Marine Mammal Center and Champagne Deutz. She helps coaches, authors, speakers and other information service professionals develop and nurture a business they love through better marketing, branding and web presence. Turbo-Charge Your Marketing is her signature product line.

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