Time and again I talk to people who try one or two promotional strategies, don’t get the desired results and give up. They are confused about what marketing is and convinced that it will never work for their business. Does this sound like you?
You see, marketing is more than just one technique. It’s about becoming proficient at many “little” things. Here is my list of a few of those “little things”. I call them ‘15 Irrefutable Marketing Proficiencies’. Check to see how many of them you’ve already mastered.
1. PASSION
I’m passionate …

Whether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attracting new clients probably isn’t one of your strengths.
Here is just a short list of “marketing culprits” that are likely keeping your business from reaching its full potential:

Unclear Target Market.
It absolutely makes my marketing blood boil when I hear “our service can help everyone”. How on Earth do you find everyone?
Confusing, Self-Centered Marketing Message.
Since the early 1900’s, …

A marketing rip-off that makes me sick! If you are interested in learning how to better promote your business, there are hundreds of “gurus” out there ready and eager to RIP YOU OFF! These “con artists” are savvy, slick, and highly skilled in the area of emptying your wallet! Fortunately, with a bit of education, you can avoid being their next victim.
For example, recently I received a phone call offering to help me make my site #1 on Google. Intrigued I continued to listen. The caller told me that his …

Did you know that on Coca-Cola’s balance sheet more than 90% of their value is represented by their “brand equity”? If building a unique brand is good enough for them, don’t you think it could do some good for you?
How do you differentiate yourself? With the explosion of service businesses it should be your top concern – to set yourself apart from the pack. The trick is to be one in a million, not one of the million.
In marketing jargon it’s called a Unique Selling Proposition (USP). I call it …

First step – Plan Ahead.
The biggest investment you make into networking is your time. And most people don’t budget it adequately to maximize their results. They show up late and leave early. Reverse this – show up early and leave late – and give yourself enough time to connect with people before and after meetings officially start.
Here is a little secret I’m going to share with you that very few people do. Plan and block time to evaluate your results after the meeting.
Was that group a good match for you?
Look …