Do you continue to create products/programs/services that you think your prospects need – offerings that seem the most logical to you that will help your prospects do, be or have better – but you can’t seem to sell many – or any?
There are two things you need to remember when creating any offering for your niche:
1. People buy what they want, not necessarily what they need.
2. People buy based on emotion, not necessarily on logic.
And if you’re a fan of The Apprentice, you’ll see time and time again …

I think if you’ve been a survivor of any sort, you can relate to Scarlett O’Hara from Gone with the Wind. Sure, she used her womanly wiles to get what she wanted, but hey… who hasn’t? (And men, you’ve got ‘wiles’ of your own, so don’t think you’re off the hook.)
When Scarlett tore down her mother’s green velvet drapes to make the dress that ultimately saved Tara from the tax collectors, it was ‘necessity is the mother of invention’ in action. It’s sheer ingenuity to look at those curtains, one …

Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There’s a science to it, more than an art, and to get you started, I’d like to share a tested formula for you to follow.
Taking the time to consider and answer the questions below before you write your email promotion will make it easier to write, easier for your reader to engage with, and easier to turn your prospect into a buyer.
Here are 5 essential elements to writing …

I was one of those online business owners who was hesitant to add an affiliate program to my business building efforts. But once my clients and customers starting asking me if I had one that they could join, I knew it was time to bite the bullet and conquer this particular piece of technology.
Now, of course, I wonder why the heck I waited so long (talk about leaving money on the table!). It couldn’t be simpler to get started with your own affiliate program. You can get very elaborate, but …

Did you know that one of the quickest ways to draw attention to your business is by conducting interviews of people in your niche whose name is familiar to your target market?
This is one of the fastest and easiest ways to add loads of targeted subscribers to your email list, and it can a lot of fun, too!
You can interview them over the phone and record it, offering the audio as a way to entice people to sign up for your list (and you can ask if your interviewee would …