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About cspothitt
Carma Spence-Pothitt has more than 20 years marketing and public relations experience under her belt. She has worked on campaigns for organizations such as City of Hope National Medical Center, The Marine Mammal Center and Champagne Deutz. She helps authors, speakers, coaches and other info-service professionals develop and nurture a business they love through better marketing, branding and web presence. She developed Marketing Strategies for Promoting ... You! to help authors, speakers, coaches, trainers, consultants, and other expertise-based business owners thrive.Posts by cspothitt
Behind the Scenes, Headline »
I will be doing live, virtual evaluations of home pages, using principles from my book Home Sweet Home Page during my Virtual Housewarming Party next week. If you’d like to put your name in the hat to win one these insightful critiques of your home page, enter this week’s Twitter contest. Full instructions can be found here:
Article Marketing, Headline »
In December, I launched the website for my new book Home Sweet Home Page and started a simple campaign rooted in article marketing that has taken my website from an Alexa ranking of 1,970,427 on Dec. 23, to 446,678 as of Feb. 28.
How did I do this? Well, let me share:
Article Marketing, Headline »
The April Article Marketing Marathon is now forming. The deadline to sign up is March 19.
What is an Article Marketing Marathon?
For one weekend, you’ll focus on writing 20-50 articles … but you don’t do it alone nor unprepared.
You’ll have all the tools, resources and support you need to do so before you even start!
The week before your Marathon, I’ll do your keyword research for you — find those key words and phrases that will bring you more action-oriented and engaged readers.
Even better, I’ll write a selection of headlines for you …
Attraction Tools, Communicating Your Message, Headline »
The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques.
You see, one of the ways you can attract ideal clients to your website is through search engine optimization. But if you aren’t maximizing the use of SEO opportunities on your website, your pages won’t rank high enough in the search engines to get noticed.
Here are some tips to help you leverage the power of “on-page” SEO to attract your ideal clients.
Attraction Tools, Headline »
The fourth deadly mistake of home page design is not having a compelling opt-in incentive. People just aren’t going to opt-in to your list unless you give them a very good reason to do so.
So make them an offer they can’t refuse. Give them a compelling reason to give you their name and email address. To come up with your ideal opt-in bonus, ask yourself these questions:
