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About cspothitt
Carma Spence-Pothitt has more than 20 years marketing and public relations experience under her belt. She has worked on campaigns for organizations such as City of Hope National Medical Center, The Marine Mammal Center and Champagne Deutz. She helps authors, speakers, coaches and other info-service professionals develop and nurture a business they love through better marketing, branding and web presence. She developed Marketing Strategies for Promoting ... You! to help authors, speakers, coaches, trainers, consultants, and other expertise-based business owners thrive.Posts by cspothitt
Attraction Tools, Foundations for a Thriving Business, Headline »
One of the six questions your home page, landing page, squeeze page or sales page must answer is “Do you understand my needs?”
Basically, they want to know that you understand them … if you can illustrate that you do, then they’ll opt in to your list, buy your products and hire your services. But if you can’t show them that you understand their needs, they’ll click away and find someone who does.
So, how does a web page answer this question?
Attraction Tools, Headline »
One technique for growing a responsive and profitable list is to offer a physical gift in exchange not only for the person’s information but a “shipping & handling” fee, as well.
This technique is becoming more and more popuulat because the psychology behind this tactic is that the person is now in the habit of buying things from you, and therefore will be more responsive to your offers down the line.
Typical physical gifts are light-weight and, therefore, don’t cost much beyond $5 to ship. These light-weight gifts include:
Attraction Tools, Headline »
This week I’m going to talk about audio and video opt-in incentives. An opt-in gift needs to be a sample of what you have to offer, so not all of these options will work for your business. I’m listing these suggestions to help jump-start your creative process.
Behind the Scenes »
If you live in the greater Phoenix, AZ, area you’ll want to check out my live presentation of Plan Your Business Vision.
For two Saturdays in February, I’ll be teaching “Create Your Business Plan and Vision” at Paradise Valley Community College.
In this live version of my Plan Your Business Vision workbook and audio program, I’ll be helping local entrepreneurs and small business owners develop a simple, flexible and effective business and marketing plan that will move them toward their vision.
By the end of the workshop, participants will have completed mission …
Attraction Tools, Headline »
There are a wide variety of opt-in incentives you can use, from written documents to audio files to videos to physical gifts mailed to your prospect’s door step. In this post I’m going to cover the top three written opt-in gifts you can use.
