NOTE: This is a longer than usual post. So, I’ve bolded the “Take Away Lesson” for each of the three sections so you can skip to them if you prefer.
Over the last two months, I’ve been collecting responses to a survey about what people like or dislike about my monthly electronic newsletter, The H.E.A.R.T. of Business. And the results are quite interesting.
I thought I’d share them with you here so that maybe my results can help you make decisions about your electronic newsletter.
Newsletter Frequency
The first question I asked was “How …

Today I was interviewed on Cindi Dawson’s Blog Talk Radio show, Profiting From Teleseminars, on the topic of joint ventures and how to use them to grow your business. We covered a lot of really good stuff, so I wanted to make sure you had an opportunity to give it a listen.
We covered:

What are joint ventures?
How can you use JVs to grow your business?
How can use teleseminar joint ventures to grow your business?
The importance of knowing your goals before planing a joint venture.
How you can entice potential joint venture partners …

Probably one of the toughest things you’ll learn in business is discerning the difference between benefits and features. And this knowledge can make or break your business … because people buy benefits, not features. So if you’re pushing the features of your products and services, you’re not going to sell much.
Thing is, features are easy to list and talk about. It is translating those features into benefits that gets a lot of people stuck — especially coaches, speakers and info-service professionals. That’s why I dedicated an entire call (call #6 …

As I mentioned on the call with Adam Urbanski (call #4), when I did the research for this project, I found it very difficult to find information on how to market to pleasure vs. how to market to pain. These are key concepts in your marketing tool box. So why is it so difficult to find information on the topic?
I’ve asked around and nobody seems to have an answer. It seems that marketing to pleasure and pain has become instinctual to most marketers so they don’t think about it much. …

With each successive call in the Turbo-Charge Your Marketing teleseminar series, I realize how much everything in the program builds on and depends on everything else.
Of course I planned it that way — but I’m still realizing that the layers are greater than I had planned.
Anyway, I was thinking about the first three calls this weekend, and reading Michael Port’s Book Yourself Solid and came to the realization that the foundation of every truly amazing business is based on three interconnected concepts: Passion, Niche and Ideal Clients.
Take a look at …