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About Denise Wakeman
Denise Wakeman is a business blogging expert, online marketing advisor and co-founder of The Blog Squad. With nearly two decades of business and online marketing experience, she helps authors, speakers, service professionals, and small business owners optimize and leverage great blogs as well as strategically use social media tools to gain visibility, build credibility and manage their online reputation.
Denise has been using the Internet as a marketing tool since 1996; she writes regularly on 4 blogs and has co-authored many blogging programs including "Build a Better Blog," “Better Business Blogging” and “The Blog to Book Project.” She frequently speaks at conferences and workshops about business blogging and how to create massive online visibility as well as gain expert status through social marketing.
Denise is an instructor in the Marketing Strategies for Promoting ... You! program. To learn how to get your copy of the program, click here.Posts by Denise Wakeman
Blogging, Featured »
In a tour around the blogosphere looking for excellent business blogs, it’s not uncommon to observe a variety of conditions that reflect poorly on the state of business blogging.
Many business blogs are languishing
Some haven’t been posted on in weeks or months
Some are all over the map with their content
And it gets worse! One of the most common mistakes being committed is little attention to branding for the business.
What does that mean?
When visitors land on your blog, in a blink of the eye, they should know:
Who the blog is for
What the …
Blogging, Featured »
The “About” Page, also known as your bio page, is one of the most visited pages on a blog. Readers want to know the author of a blog: their story and why they are blogging. Yet most business bloggers are missing this opportunity to connect with readers. Many blog authors write about their education and job history in a dry manner.
Your ‘About’ page should be written appropriately for your blog – not copied from a professional bio or CV where you talk about yourself in the third person.
Remember a blog …
Blogging, Headline »
Does your blog pass the “blink” test? A key ingredient for an effective blog is a great tag line that captures the first time reader’s attention.
The Tag Line
After naming your blog, it is highly recommended that you include a tag line to explain what the blog is about.
Here are the 3 points you want to cover in your tag line:
1. Identify your ideal reader
2. What is the subject matter
3. Who are you?
Not being clear about a blog’s purpose is one of the major mistakes businesses make. Not only are titles …
Blogging, Featured, Relationship Marketing »
One of the frequent questions about business blogging is about how to get more traffic. True, getting traffic is key to the success of blog — as long as it’s quality traffic, but more important is building relationships that encourage your readers to come back time and time again.
One the critical elements to have on your blog to build your community of fans is an easy way for your readers to get automatic blog updates.
An Email Subscription Form
Make it easy for people to subscribe to your blog. Two services make …
Blogging, Featured »
A frequently heard complaint from entrepreneurs who start blogging is: “Why isn’t my blog working for my business?”
Blogs that work well for attracting new clients have these key elements:
A great blog name
A tag line or blog purpose statement
An easy way to get automatic blog updates
A list of categories
A list of recent posts and recent comments
Links to useful websites, products and services
Frequent posts with links relevant to the blog’s purpose
An easy way for readers to have a conversation with the author
What’s in a good blog name?
A good blog name must say …
