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About Denise Wakeman
Denise Wakeman is a business blogging expert, online marketing advisor and co-founder of The Blog Squad. With nearly two decades of business and online marketing experience, she helps authors, speakers, service professionals, and small business owners optimize and leverage great blogs as well as strategically use social media tools to gain visibility, build credibility and manage their online reputation.
Denise has been using the Internet as a marketing tool since 1996; she writes regularly on 4 blogs and has co-authored many blogging programs including "Build a Better Blog," “Better Business Blogging” and “The Blog to Book Project.” She frequently speaks at conferences and workshops about business blogging and how to create massive online visibility as well as gain expert status through social marketing.
Denise is an instructor in the Marketing Strategies for Promoting ... You! program. To learn how to get your copy of the program, click here.Posts by Denise Wakeman
Blogging, Featured »
A frequently heard complaint from entrepreneurs who start blogging is: “Why isn’t my blog working for my business?”
Blogs that work well for attracting new clients have these key elements:
A great blog name
A tag line or blog purpose statement
An easy way to get automatic blog updates
A list of categories
A list of recent posts and recent comments
Links to useful websites, products and services
Frequent posts with links relevant to the blog’s purpose
An easy way for readers to have a conversation with the author
What’s in a good blog name?
A good blog name must say …
Attraction Tools, Blogging, Featured, Social Networking »
Sooner or later, customers go online to find out more about your business and your reputation. What do they find when they search for your name, or your company? How visible are you?
Featured, Relationship Marketing, Retention Tools »
In our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: “Should I publish a newsletter?” As part of our Customized Newsletter Services program, we have reviewed hundreds of e-newsletters, or ezines, and can spot common errors immediately.
Marketing Funnels »
The biggest complaint we hear from professionals is that their website and ezine don’t do anything to bring them new business.
Do you know why?
No findability! Your ideal client may be looking for someone exactly like you and your business. But when they type keywords into Google or Yahoo, you don’t show up until the 3rd or 4th page.
Social Networking »
MySpace is not only for teenagers and musicians. MySpace is also making a buzz among Internet marketers. At the invitation of Internet marketing guru Marlon Sanders, I set up a profile to see what the buzz is all about. Marlon calls it “…a ‘secret’ networking method the people on the inside are using.”
Being the active experimenter that I am, once I got started, I couldn’t stay away from MySpace, setting up my profile, posting on my blog, adding events to the public calendar. As I poked around, I thought about …
