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About Michele PW

Michele Pariza Wacek (PW) helps people become more successful at attracting new clients, selling products and services and boosting business. She specializes in writing copy and creating marketing and advertising campaigns that get people to TAKE ACTION, whatever that action may be (signing up for your newsletter, buying a product, hiring you etc.). In fact, she has mastered psychological and hypnotic techniques designed to persuade your target market to become your customers. To learn more about what Michele has to offer, visit her website at: www.michelepw.com. Michele is an instructor in the Marketing Strategies for Promoting ... You! program. To learn how to get your copy of the program, click here.

Posts by Michele PW

Featured, General Business, Marketing Funnels »

[1 Sep 2010 | No Comment | ]
The Dirty Little Secret Behind Adding Info-Products to Your Service Business

You may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business.
However, there is a dirty little secret around selling info-products. The dreaded refunds.
You see, when what you’re mainly selling services, you rarely run into refund situations. You may run into other challenges with getting paid but not refunds.
But, unfortunately, the unpleasant reality is refunds and info-products go hand-in-hand. And when you’re first confronted with this, it …

Featured, General Business »

[5 May 2010 | One Comment | ]
Business Success Strategies — Get Beyond The Lies to Recovery

As a recovering workaholic/perfectionist, not to mention having delusions-of-superhero syndrome, I’m first to tell you the road to recovery isn’t easy. It’s fraught with obstacles and U-turns just waiting to send you right back to where you started.
But I’m also here to tell you that it DOES get easier. And the rewards of staying on the path are well worth it.
So, what are some steps you can take to get yourself on the road to recovery? Here are 3 to get you started.
1. Value your time off. Because if you …

Featured, Social Networking »

[21 Apr 2010 | No Comment | ]
Twitter – How to Write Tweets That Get Peeps to Take Action

Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you’re doing social networking to make money, and you aren’t making money, then it most certainly is a waste of time.
So, how do you make money with social networking? A lot depends on the words you use and how you interact with your friends and followers. Today I’m going to focus specifically on Twitter.
Remember, for Twitter you only have 140 characters including spaces for every tweet. That means …

Featured, General Business, Social Networking »

[7 Apr 2010 | No Comment | ]
Musings from the Marathon (and How it Can Help Your Business)

Now that I¹ve completed 3 marathons, I¹ve come to the conclusion that I think every business owner and entrepreneur should complete a marathon at least once in their life. No, not because I want partners to share in the torture and agony, but for the same reasons why I do. Let me explain.

Featured, General Business, Social Networking »

[24 Mar 2010 | No Comment | ]
Are You Throwing in the Towel Too Soon? More Musings from the Marathon

Why would knowing how to finish a marathon have to do with your business? Because you might be having the same problems in your business — demons coming out to play when you get close to the finish line and you throwing in the towel too soon and not seeing the success you deserve. Here¹s some ways
you can get beyond that.