They are the greatest things since sliced bread. Isn’t it great when someone contacts you and says “So-and-so suggested I get in touch with you because you are the go-to person for this.” Yes, this does come under the category of Amazing Grasp of the Obvious. So why take the time and effort to write about it? The short answer is because it slips the mind of many people when it comes to how a tips booklet can play a role in the referral and cross-marketing process..
When was the last …

Yes, you can sell your tips booklets and other products as “back of the room” sale items at your speaking engagements. Many professional speakers, internet marketers, and other business people do that all the time. And there’s not a single thing wrong with it either. It promotes good will, and allows the reader to test-drive your material for not a lot of money. You can sell single copies, which acts like an expanded business card, and adds “author” to the list of your descriptors. But wait, there’s more.
Think about what …

Ever wonder who writes tips booklets? Since writing my own in 1991, for awhile it looked like it was mostly speakers, consultants, and personal or business coaches of every persuasion and topic. Those people still do write lots of booklets. Here is a small sampling of other professionals who decided to join the ever-increasing party:

Rabbi
Truck driver
Plastics packager
Pharmacist
Dentist
Massage therapist
Professional organizer
Stay-at-home mom
Product inventor
Realtor
Trolley tour operator
Engineer
College professor
Freelance writer
Athlete
Musician
Interior designer
Lawyer
Accountant
Chef
Web designer
Animal behaviorist
Published book author
Financial planner
Chiropractor
Actor
Metaphysical practitioner
Software designer
Retailer

If you didn’t recognize yourself in that list, remember, this is a small sampling. And there is always …

You are brilliant at what you do and your depth of knowledge parallels 20,000 Leagues Under the Sea. Your challenge is to write less. You want to give the entire world all the best of what you’ve got and you just aren’t sure how to pull it all back.
Put yourself in the shoes of the reader who is somewhat or totally new to your subject area. How would you feel, as a first-line approach, to have all that information coming at you all at once? That means every tidbit, every …

How do your buyers feel when they’ve read your booklet or other information product? It may be something you’ve never actually considered until this moment. If so, you’re not alone. After all, you’ve labored to get all that wisdom whittled down to a booklet, feeling like you’ve left out tons of vital information you believe the reader must have.
Let’s look at the question, though, of how your buyers feel or what they think once they have read your booklet. Those people could be the end user who bought a single …