People ask me, so what is this Turbo-Charge Your Marketing thing you’re doing? And, I must admit, I sometimes struggle to come up with an answer — not because I don’t know, but because its kind of complex.

Let me back up a moment and tell you how this all came into being.

The initial seeds for the Turbo-Charge Your Marketing idea were planted around March of this year when I was doing some research on marketing funnels and getting a good idea of what they were and what they meant for my — and my clients’ — business.

As I did my research, a couple of things occurred to me:

1. So many businesses don’t use this powerful model because they just don’t understand it and how it will work for them.

2. The information out there seemed to be missing what thought was a very important ingredient for making this model successful in, pretty much, any business.

So I decided to do a free report and a teleseminar. But that didn’t quite work out. The universe had other things planned for this information. It needed to be bigger, broader, more expansive.

So I came up with the idea of a book with a series of teleseminars to promote it. In turn that idea morphed into what you’re seeing right here.

Turbo-Charge Your Marketing is a comprehensive training program focused on creating a solid marketing funnel for your business, then spinning it into a magnetic, prospect-attracting vortex. The great thing about this marketing vortex system is that it really doesn’t cost much to implement, at least financially.

But it does take commitment, which is why the first topic covered it \”Uncover Your Passion, Discover Your Niche.\” Without passion fueling you, you won’t be able to sustain the commitment and enthusiasm you’ll need to build, grow and expand your business.

Of course, this is just a very basic, overview description of what Turbo-Charge Your Marketing is. I’ll go into a bit more detail in the next post.