“My expertise is worth literally billions of dollars. Why would I put a $5 (or less) price tag on it?”
Yes, I completely agree that your expertise is absolutely worth plenty, and certainly a whole lot more than $5 for a single copy of your booklet, and charging even less when filling a large-quantity order. There is no denying it, even for a split second, by anyone’s definition.
And this is something I hear at least several times a week from you as a booklet author or someone consider creating one or …

The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques.

You see, one of the ways you can attract ideal clients to your website is through search engine optimization. But if you aren’t maximizing the use of SEO opportunities on your website, your pages won’t rank high enough in the search engines to get noticed.

Here are some tips to help you leverage the power of “on-page” SEO to attract your ideal clients.

Did you know that Max Factor was a marketing genius? Yep, the Polish-born emigrant-turned-cosmetic-industry-giant virtually pioneered the make-up business as we know it today. And you won’t believe the strategies he used to get the rich and famous of his era to clamor for his services and products.

But what’s even more important is that his strategies can be simply replicated in your business to attract all the new and repeat clients you want. Here is how…

The fourth deadly mistake of home page design is not having a compelling opt-in incentive. People just aren’t going to opt-in to your list unless you give them a very good reason to do so.

So make them an offer they can’t refuse. Give them a compelling reason to give you their name and email address. To come up with your ideal opt-in bonus, ask yourself these questions:

Sooner or later, customers go online to find out more about your business and your reputation. What do they find when they search for your name, or your company? How visible are you?