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Articles in the Attraction Tools Category

Attraction Tools, General Business, Headline, Marketing Funnels »

[26 Aug 2010 | No Comment | ]
Expand Your Empire

One way to get the word out about your products and services is to offer derivative courses at local community colleges and through online educational sites. These are usually not big money-makers, but they do get you in front of potential clients who might hire you as their coach, book you to speak at their event and/or buy your products and services.
If you are a beginner, it also gives you an opportunity to hone your speaking skills in a smaller group setting that is relatively safe. It is rare to …

Attraction Tools, Retention Tools, Teleseminars »

[5 Aug 2010 | No Comment | ]

In yesterday’s call, I promised to post a resource on how to pull together a teleseminar. I mentioned Cindi Dawson, the Teleseminar Coach and said I’d post a link to her site here. So, here it is!
www.teleseminarsuccesssystem.com
This is not an affiliate link, I just think Cindi’s great! And she’s fun to listen to, too. Even better

Attraction Tools, Featured, Marketing Funnels »

[30 Jun 2010 | No Comment | ]
‘Back-of-the-Room’ Booklet Sales — A Great Start

Yes, you can sell your tips booklets and other products as “back of the room” sale items at your speaking engagements. Many professional speakers, internet marketers, and other business people do that all the time. And there’s not a single thing wrong with it either. It promotes good will, and allows the reader to test-drive your material for not a lot of money. You can sell single copies, which acts like an expanded business card, and adds “author” to the list of your descriptors. But wait, there’s more.
Think about what …

Attraction Tools, Communicating Your Message, General Business, Headline, Relationship Marketing »

[25 Jun 2010 | No Comment | ]
Online Audio and Your Business

Online audio can enhance your business, from increasing sales conversions to the number of opt-ins your squeeze page gets to improving customer service. Here are five ways you can use online audio in your business.
1. Dowloadable Audio Products
Did you record a particularly informative teleseminar? Why not turn it into an audio product available as a downloadable mp3? Add in supporting material and you can create a wonderfully robust product. And, I’ve heard that audio products sell very well.
Example
2. Podcast and Internet Radio
Always wanted your own talk show? Now you can. …

Attraction Tools, Featured »

[23 Jun 2010 | No Comment | ]
Who Writes Tips Booklets?

Ever wonder who writes tips booklets? Since writing my own in 1991, for awhile it looked like it was mostly speakers, consultants, and personal or business coaches of every persuasion and topic. Those people still do write lots of booklets. Here is a small sampling of other professionals who decided to join the ever-increasing party:

Rabbi
Truck driver
Plastics packager
Pharmacist
Dentist
Massage therapist
Professional organizer
Stay-at-home mom
Product inventor
Realtor
Trolley tour operator
Engineer
College professor
Freelance writer
Athlete
Musician
Interior designer
Lawyer
Accountant
Chef
Web designer
Animal behaviorist
Published book author
Financial planner
Chiropractor
Actor
Metaphysical practitioner
Software designer
Retailer

If you didn’t recognize yourself in that list, remember, this is a small sampling. And there is always …


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