Sooner or later, customers go online to find out more about your business and your reputation. What do they find when they search for your name, or your company? How visible are you?

Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place to start writing a booklet, wouldn’t it?

One of the six questions your home page, landing page, squeeze page or sales page must answer is “Do you understand my needs?”

Basically, they want to know that you understand them … if you can illustrate that you do, then they’ll opt in to your list, buy your products and hire your services. But if you can’t show them that you understand their needs, they’ll click away and find someone who does.

So, how does a web page answer this question?

One technique for growing a responsive and profitable list is to offer a physical gift in exchange not only for the person’s information but a “shipping & handling” fee, as well.

This technique is becoming more and more popuulat because the psychology behind this tactic is that the person is now in the habit of buying things from you, and therefore will be more responsive to your offers down the line.

Typical physical gifts are light-weight and, therefore, don’t cost much beyond $5 to ship. These light-weight gifts include:

Ever notice the number of times a client or prospect says some variation of ‘I just have one more question,’ or ‘Just a quick question?’ The answers to those questions are the grist of a tips booklet. You may be asked the same or similar questions repeatedly. And whether you think you are a good writer or not, you can always develop tips based on what people have already said they want to know from you.