There are going to be people in your target market who respond to audio better than they respond to text. Therefore you need to find ways to add audio to your marketing mix. Here are some suggestions:
1. Joint Venture Audio Programs
When you are the guest on someone else’s teleseminar, podcast or Internet radio show, you will gain access to the people on the host’s list or within the sphere of his or her influence. Provide great content and you will entice many of the listeners to subscribe to your list.
2. …

Would you like to record audio to use in your business? Here are a couple of simple ways to do that.
Use Your Telephone
This is the method I use. I dial into a conference call service, FreeConferenceCalling.com, login, click on the “record” button and record. Since I have a land line and decent headset for my phone, the recordings have been pretty good.
There are plenty of free conference calling services available. I use this one because it allows me to record when I’m the only one on the line. Most other …

You are brilliant at what you do and your depth of knowledge parallels 20,000 Leagues Under the Sea. Your challenge is to write less. You want to give the entire world all the best of what you’ve got and you just aren’t sure how to pull it all back.
Put yourself in the shoes of the reader who is somewhat or totally new to your subject area. How would you feel, as a first-line approach, to have all that information coming at you all at once? That means every tidbit, every …

There are many ways that recording audio can help your business. Here are just the first four I could think of:
Better Productivity
It is often easier and quicker for you to create an audio product than a written one. Therefore you can provide more information products to serve your market in less time if record them in audio format.
Business Promotion
There are many ways you can use audio to promote your business, grow your list and sell more products and services. You can do free teleseminars, you can be a guest on …

How do your buyers feel when they’ve read your booklet or other information product? It may be something you’ve never actually considered until this moment. If so, you’re not alone. After all, you’ve labored to get all that wisdom whittled down to a booklet, feeling like you’ve left out tons of vital information you believe the reader must have.
Let’s look at the question, though, of how your buyers feel or what they think once they have read your booklet. Those people could be the end user who bought a single …