The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques.

You see, one of the ways you can attract ideal clients to your website is through search engine optimization. But if you aren’t maximizing the use of SEO opportunities on your website, your pages won’t rank high enough in the search engines to get noticed.

Here are some tips to help you leverage the power of “on-page” SEO to attract your ideal clients.

One of the five deadly mistakes of home page design is poor use of copy and copy optimization techniques. When your home page says the right things in the right way, it will attract and convert more members of your target market.

There are areas of home page copy that you need to think about and work on until it is optimized for your ideal clients. Here are some starter guidelines for each one …

Let me begin by saying I was very impressed with Ivanka Trump, Donald Trump’s daughter. She spoke at the Dan Kennedy/Bill Glazer Superconference and it was fascinating hearing her take on business. Here are a few nuggets I came away with …

Ever notice the number of times a client or prospect says some variation of ‘I just have one more question,’ or ‘Just a quick question?’ The answers to those questions are the grist of a tips booklet. You may be asked the same or similar questions repeatedly. And whether you think you are a good writer or not, you can always develop tips based on what people have already said they want to know from you.

In this audio, I’m joined by Nanci Biddle, who calls herself “The Boundary Queen.” Her Web site is www.yourcoachingpartner.com. Nanci works with women and her tagline is “taking care of you while you take care of business.”

Today she is exploring how a coach can effectively research a new niche market, and connect with prospective clients in this new area. Nanci describes her new niche market as “Baby Boomers taking care of mom or dad.”