According to Marketing Sherpa, which I regularly read, the classic demographics are no longer making the grade. New niches are emerging in the current economic climate. In one blog post, they discussed three of them:

The New Frugal: Although they are doing O.K., they are “caught up in the national mood of poverty” and therefore are watching how they spend their money.
The New Cash Rich: This demographic is divided into two segments, the older segment who are flush with liquid assets after pulling money out of the stock market, and the …

It looks like I might be teaching a version of Turbo-Charge Your Marketing this February at a local community college as part of their continuing education program. I’m working on the class handout now and found these resources I thought I would share with you, as well.
Identify Your Ideal Client Profile by Nancy Michaels
Profile Your Ideal Client First by John Bowen
How to Identify Your Ideal Client Profile to Generate More Revenue by John Assaraf

Probably one of the toughest things you’ll learn in business is discerning the difference between benefits and features. And this knowledge can make or break your business … because people buy benefits, not features. So if you’re pushing the features of your products and services, you’re not going to sell much.
Thing is, features are easy to list and talk about. It is translating those features into benefits that gets a lot of people stuck — especially coaches, speakers and info-service professionals. That’s why I dedicated an entire call (call #6 …

As I mentioned on the call with Adam Urbanski (call #4), when I did the research for this project, I found it very difficult to find information on how to market to pleasure vs. how to market to pain. These are key concepts in your marketing tool box. So why is it so difficult to find information on the topic?
I’ve asked around and nobody seems to have an answer. It seems that marketing to pleasure and pain has become instinctual to most marketers so they don’t think about it much. …

With each successive call in the Turbo-Charge Your Marketing teleseminar series, I realize how much everything in the program builds on and depends on everything else.
Of course I planned it that way — but I’m still realizing that the layers are greater than I had planned.
Anyway, I was thinking about the first three calls this weekend, and reading Michael Port’s Book Yourself Solid and came to the realization that the foundation of every truly amazing business is based on three interconnected concepts: Passion, Niche and Ideal Clients.
Take a look at …