Probably one of the toughest things you’ll learn in business is discerning the difference between benefits and features. And this knowledge can make or break your business … because people buy benefits, not features. So if you’re pushing the features of your products and services, you’re not going to sell much.
Thing is, features are easy to list and talk about. It is translating those features into benefits that gets a lot of people stuck — especially coaches, speakers and info-service professionals. That’s why I dedicated an entire call (call #6 …

I just received the latest issue of Tessa Stowe’s ezine in my email box and today’s feature article was titled, “Are You Making It Hard To Buy from You?”. It was really good so I just had to share it with you. I’ve added some annotations in blockquotes so they stand out and you can skip them if you feel the interfere with the flow.
Are You Making It Hard To Buy from You?
©Tessa Stowe, Sales Conversation, 2009
One of the reasons you may be finding it difficult to sell your products …

It seems nowadays every marketing guru and their brother-in-law has a “deadly sins and how to fix them” book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups.
The most amazing part is – they are convinced their marketing is great and their phone will be ringing off the hook any moment now!
Time for a reality check! Are you guilty of these four marketing sins? Find out how to fix …

In the movie, The Prestige, one of the main characters dissects the elements of a magic trick. It’s not enough to make something disappear. You need to bring it back. You need to bring closure to whatever you’re doing or it will feel unfinished. This is true for a lot of things in life, including your marketing and copywriting.

”But this won’t work” said Steve. “I’ve tried it in the past and had no response.” Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn’t the strategy itself – but how it was implemented that caused the dismal results.
So whether you are designing a simple flier or developing a plan for a strategic partnership you can increase your chances for success by following these five tips.
1. Develop Your Marketing For Your Potential Clients – Not …