There will always be people who value information they can hold in their hand over information they acquire over the Internet — no matter how much they paid for it. There is something to the visceral experience of holding something in your hand that increases the perceived value of a product.
Therefore, it makes sense that your continuity program would provide offline, physical benefits to its members. Some examples include:

Newsletters printed on paper.
CDs of the monthly call.
DVDs of the monthly video.
Binders to hold the newsletters.
Special reports.
Membership card.
Members-only paraphernalia, such as T-shirts, …

Like so many other marketers, Seth Godin, author of such marketing must reads as Tribes: We Need You to Lead Us,Meatball Sundae: Is Your Marketing out of Sync?and All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World,has taken some space on his blog to comment on the marketing machine that churned out this year’s presidential election. In his post “Marketing lessons from the US election” he made the following comment.

More than a billion dollars spent, two ‘products’ that have very different features, and yet, when …

Back in September of 2006, I did a K-cast with Nicki McClusky, of findyourvoicecoach.com. The theme was, “What are the qualities of magnificent coaches?”
Exquisite listening: they have a way of listening from the soul: for values, for vision, for purpose, in addition to hearing the client’s actual words.
Seeing the client as they truly are: which is absolutely magnificent! You see the client in their true magnificence. You see them in their very best, that they can do anything, and that they really do have all the answers.