I once attended a networking meeting where the topic of the day was copywriting. One of the attendees raised her hand and said something to the effect that she understood why you would use conversational copy for consumers, but why business owners?
The speaker, in reply, asked her a series of questions. Do you brush your teeth in the morning? Eat breakfast? Put your pants on one leg at a time?
She answered yes to all.
So, the speaker said, does all this change once you get into the office?
She was stumped. It …

MARKETING DEFINED: Marketing is about building relationships, attracting the best people to your commodity, connecting with others, and telling others how your service or product adds value to their lives or the lives of their friends and family.
To market wisely, it is imperative that you clearly can tell others about the benefits of your product and how it can help them – and do so in one sentence! It’s also important that you consider your ideal client, your best fit or target market, when you are marketing. You can create …

Online audio can enhance your business, from increasing sales conversions to the number of opt-ins your squeeze page gets to improving customer service. Here are five ways you can use online audio in your business.
1. Dowloadable Audio Products
Did you record a particularly informative teleseminar? Why not turn it into an audio product available as a downloadable mp3? Add in supporting material and you can create a wonderfully robust product. And, I’ve heard that audio products sell very well.
Example
2. Podcast and Internet Radio
Always wanted your own talk show? Now you can. …

There are many ways that recording audio can help your business. Here are just the first four I could think of:
Better Productivity
It is often easier and quicker for you to create an audio product than a written one. Therefore you can provide more information products to serve your market in less time if record them in audio format.
Business Promotion
There are many ways you can use audio to promote your business, grow your list and sell more products and services. You can do free teleseminars, you can be a guest on …

The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques.

You see, one of the ways you can attract ideal clients to your website is through search engine optimization. But if you aren’t maximizing the use of SEO opportunities on your website, your pages won’t rank high enough in the search engines to get noticed.

Here are some tips to help you leverage the power of “on-page” SEO to attract your ideal clients.