In this month’s audio, I’m interviewed by Anne Kelly, who specializes in coaching “light workers”: energy workers, healers, people with mind/spirit, heart/soul connections. Her Web site is: www.anewleafcoaching.com.
Anne’s questions provide a wonderful basis for this audio:
1. What are your ideas on a response which would bring reluctant individuals to a sample session, while honoring their perception of how their time is best spent?
2. What is the “just right” number of times to follow-up with a prospect?
3. What should I emphasize when offering a sample session to someone?
4. How long do …

There are many ways to express what the term “web presence” means. These are three that are most important to you and your business:

A website.
Your ability to be found easily on the Internet by others.
The collection of all online mentions of an individual or organization.

Let’s go over each one individually.
A Website
What is a website? Depending on its purpose, it can take on many forms.

A traditional static website.
A blog.
A squeeze page minisite.

When the web was just getting started, most website were merely a collection of pages coded with HTML. As things …

Want to know the secret for creating promotional materials that make sales?
It starts with the headline.
You see, people are busy. They’re only going to take a few seconds to determine if they want to spend any time with your promotional materials or not (whether that’s an email, a web site, a sales letter or something else).
How will they make that decision? A big part of it will come from reading your headline. So if your headline doesn’t pull its own weight, your prospects will most likely simply move on.
So how …

If you tune to the Rush Limbaugh radio show every day, these words may be deeply stuck in your mind:
“I am the best most-listened-to talk show in America!”
It is annoying to many listeners, especially those who are new to his show. There is nothing humble in the way Rush talks about himself. I felt myself blushing the first time I heard him talk – can he REALLY say these things about himself??
This is what you would call a “blatant, shameless self-promotion” if it was posted on a public forum.
“Rush Limbaugh …

There seems to be at least one in every large gathering of people: the glom. This is the person who is so needy that just smiling at them turns them into a clingy, glommy, annoyance. This is the person who calls you repeatedly, just to say “Hi.” This is the person that dominates your time whenever you enter the room. This is the person that you’ll take the long route home just to avoid.
And in the relationship marketing world, we’ve got them too. These are the marketers that make us …