In this audio, I’m joined by Nanci Biddle, who calls herself “The Boundary Queen.” Her Web site is www.yourcoachingpartner.com. Nanci works with women and her tagline is “taking care of you while you take care of business.”

Today she is exploring how a coach can effectively research a new niche market, and connect with prospective clients in this new area. Nanci describes her new niche market as “Baby Boomers taking care of mom or dad.”

Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers.
What disturbs me the most is that many of them are talented and skilled professionals; real experts in their field. With just a bit of marketing know-how they may have been able to generate healthy six-figure incomes doing the work they love.
Instead, they spend tons of …

Sometimes we can be too close to our own websites. For example, while one person might call their rates — “rates”… you might call them “fees”. Here’s an unusual way to learn what “keywords” words you use to find a website using a search engine such as Google) to add to your web pages and to maybe gain a little objectivity about your site, as well.
In the interest of making my growing web site easier for you — my viewers — to use, a few months ago I added an …

As a business owner, you know how important it is to offer your customers new products and services that make their life easier. But the fact is that thinking up new offerings can be expensive, time-consuming, and difficult. On top of that, you have to spend money advertising the new product or service, with no guarantee that it’ll be a success. It’s a high-stakes game that leaves many business owners unsure of what to do next.
Fortunately, an easy solution exists, and it can double or even triple your profits with …

The 18 Point Platform Checklist
A Platform makes you “THE CHOICE”.
Not only “one” of the choices—but “THE CHOICE”.
What is a Platform?
A Platform is everything that you bring to the table such as accomplishments, education, businesses awards and successes, your reputation, your contribution to your industry and what you stand for, that is, your mission statement and lots more. A Platform is similar to branding but it is a step beyond traditional branding. A Platform showcases you and allows people to understand who you are and how you can …