Do you know who your ideal client is? Most business owners don’t really know. They guess!
And because they guess, they’re working way to hard, marketing too much, spending too much money. I know I’ve been there, done that.
Now, my bottom line definition of an ideal client would include a client who:

Easily pays you top dollar, and on time, for your services.
Comes to you already understanding what you services can help them accomplish.
Refers you to others without you even asking.
Comes back for more of your services, whenever they’re ready for another …

According to Marketing Sherpa, which I regularly read, the classic demographics are no longer making the grade. New niches are emerging in the current economic climate. In today’s blog post, they discussed three of them:

The New Frugal: Although they are doing O.K., they are “caught up in the national mood of poverty” and therefore are watching how they spend their money.
The New Cash Rich: This demographic is divided into two segments, the older segment who are flush with liquid assets after pulling money out of the stock market, and the …

With each successive call in the Turbo-Charge Your Marketing teleseminar series, I realize how much everything in the program builds on and depends on everything else.
Of course I planned it that way — but I’m still realizing that the layers are greater than I had planned.
Anyway, I was thinking about the first three calls this weekend, and reading Michael Port’s Book Yourself Solid and came to the realization that the foundation of every truly amazing business is based on three interconnected concepts: Passion, Niche and Ideal Clients.
Take a look at …

I just started reading Michael Port’s Book Yourself Solid this weekend. Now, I purchased the book back in May and its been sitting on my bookshelf ever since. What struck me, however was something he wrote in the beginning of the book:

“To be booked solid requires that you have a solid foundation. That formula begins like this:

Choose your ideal clients so you work only with people who inspire and energize you.

Understand why people buy what you are selling.

Develop a personal brand so you’re memorable and unique.

Talk about what you do …

About a month or so ago, I attended a networking meeting where the topic of the day was copywriting. One of the attendees raised her hand and said something to the effect that she understood why you would use conversational copy for consumers, but why business owners?
The speaker, in reply, asked her a series of questions. Do you brush your teeth in the morning? Eat breakfast? Put your pants on one leg at a time?
She answered yes to all.
So, the speaker said, does all this change once you get into …