Marketing Turbo-Charge » Find Your Passion

The Business Foundation Trinity

Carma Spence — Wed, 11 Aug 2010 15:37:31 +0000

With each successive call in the Turbo-Charge Your Marketing teleseminar series, I realize how much everything in the program builds on and depends on everything else.

Of course I planned it that way — but I’m still realizing that the layers are greater than I had planned.

Anyway, I was thinking about the first three calls this weekend, and reading Michael Port’s Book Yourself Solid and came to the realization that the foundation of every truly amazing business is based on three interconnected concepts: Passion, Niche and Ideal Clients.

Take a look at the graphic here. Each one of these concepts are represented by a circle. Where these three circles intersect … that’s where your most optimized business resides.

Passion is what drives you. It is what motivates you to get up in the morning and keep plugging away at your business. Passion helps you discover your niche and identify your ideal clients.

Niche is what brings your prospects together … it how they self-group, making it easier for you to determine what kinds of products and services will serve their needs best.

Ideal clients are the kinds of people you like to hang around. They energize you and inspire you to do your best work.

Passion helps you find the right niche for you and it is your biggest clue when you are serving your ideal clients. You need to be passionate about your niche and your ideal clients. Your niche must be where you find your ideal clients and be of interest to you. Your ideal clients must energize you and be interested in your niche. You see? They all interconnect … loose one piece of the trinity and your business will start to falter.

Now, when I use the term passion in this context, it doesn’t necessarily have have to be your top passion … that might be for something that is not profitable. But, you do have to have at least a spark or two of interest.

Once you have found your business sweet spot — the business that can be found in the intersection of your interests, the interests of your target market and your ideal clientele — you can build your marketing much more easily.

You’ll have the information you need to choose your words wisely, make use the best media to convey your message, and know that you are doing your best work in the service of individuals you truly like and respect. That is where business nirvana lies.

The Business Foundation Trinity is a post from Marketing Turbo-Charge

Carma’s Kismet

Carma Spence — Mon, 09 Aug 2010 15:35:10 +0000

I just started reading Michael Port’s Book Yourself Solid this weekend. Now, I purchased the book back in May and its been sitting on my bookshelf ever since. What struck me, however was something he wrote in the beginning of the book:

“To be booked solid requires that you have a solid foundation. That formula begins like this:

Choose your ideal clients so you work only with people who inspire and energize you.

Understand why people buy what you are selling.

Develop a personal brand so you’re memorable and unique.

Talk about what you do without sounding confusing or bland.

Does this sound familiar? It should. For the Turbo-Charge Your Marketing (TCYM) program follows this process in so many ways. Of course, TCYM starts a little earlier — discovering what drives you — because I think it would difficult to identify ideal clients if you don’t know who you are and what you want.

So, the first week of TCYM covered basically that first point. This coming week covers the second. The next two series in the Fall and Spring will cover the final two points.

O.K. What am I getting to here? Just that when an idea has reached it’s time to be birthed into the world, it will find a way to be birthed in as many ways as possible.

I think that concept of basing your business on what drives you and makes you happy, energized and inspired, has reached critical mass and you’re going to be seeing this idea talked about in many different ways from many different sources more and more often.

Take heed … for this is the way of business’ future. You need to pay attention to this trend and ride its wave. It’s Kismet, baby!

Carma’s Kismet is a post from Marketing Turbo-Charge

The Importance of Passion

Carma Spence — Tue, 03 Aug 2010 15:28:52 +0000

I remember listening to an AuthorTeleseminars.com call with Michael Port, David Isner and a couple of others, and they got to talking about how important passion is to business. One of the speakers mentioned that if you approach everyday like a Saturday — you get things done, but you also have fun — you are more likely to create a business that is both fun and profitable.

Another speaker mentioned that an underlying passion for what you do is what keeps you moving forward in your business. That if you’re passionate about what you do, it motivates you to get through the tough times. But not only that … your passion for what you do shines through and is a powerful force in attracting the right clients and customers to your business.

I’ve always felt that passion was an important ingredient for business, that’s why I’m doing the first call of Turbo-Charge Your Marketing with Lori Palm tonight. It was just nice to see that others — big-name, influential others — feel the same way.

So I leave you with this:

Do you love your business? I mean really love what you do?

Does working in and on your business energize you? Does it fill you with the excitement of possibilities?

When someone asks you about what you do, do get animated as you talk about it?

If not, you’re in the wrong business! Or, in the best-case scenario, your business need re-focusing.

So, get to work! Get in touch with your passion … what makes you tick. Then build your business around that core power. You — and your clients — will be glad you did.

The Importance of Passion is a post from Marketing Turbo-Charge

Audio File: The Passion Test

Carma Spence — Sun, 25 Jul 2010 15:46:57 +0000

Back in May, I did a teleseminar for the Womens’ Business Gallery (one of my other websites) that is relevant to the first topic that will be covered in the first series of Turbo-Charge Your Marketing teleseminars. I interviewed Melanie Hoffner, a certified Passion Test facilitator, and she walked me through the first part of The Passion Test.

It was quite enlightening. Who knew that uncovering what you’re truly passionate about could be so hard!

| Download Audio

Audio File: The Passion Test is a post from Marketing Turbo-Charge

The Importance of Passion In Business

Carma Spence — Sun, 18 Jul 2010 21:29:06 +0000

I am a firm believer that if you want a sustainable business, one that you can make and keep profitable over the long term, you must be passionate about it. And I’m not the only one who believes this.

Mark Cuban, billionaire entrepreneur, wrote about it in his blog:
“The Passion of Business and the Business of Passion“.

Stephen Colbert, of Comedy Central’s The Colbert Report, has implied that passion is a key to his success: “You have to have a passionate opinion; otherwise you sound false. You end up telling the audience jokes they’ve already heard.”

And George Lucas, creator of the Star Wars franchise, says this: “If you want to be successful in a particular field of endeavor, I think perseverance is one of the key qualities.It’s very important that you find something that you care about, that you have a deep passion for, because you’re going to have to devote a lot of your life to it.”

Do a Google search on “passion business” and you’ll find numerous entries. One I found particularly of interest was Richard Chang’s article, “Turning Into Organizational Performance – the role of passion in business management and leadership“. In fact, he leads the article off with this: “Passion is not a privilege of the fortunate few; it is a right and competitive advantage that all organizations can leverage.”

This is why I felt so strongly that “Uncover Your Passion — Discover Your Niche” needed to be the first topic in the Turbo-Charge Your Marketing training program. And, as luck (and hard work) would have it, I was able to get Lori Palm, a modern-day muse and creator of the Core Passion™ Assessment, to be my guest speaker on Aug. 25.

She’ll be talking about how you can define your own unique niche by uncovering what you love to do and are best at doing. “When you know who you are,” she says, “you know what to do.”

I encourage you to be on the live call, but if you can’t, at least do some work on discovering what your core passion is. You can find plenty of tools and resources on the Internet — or you can upgrade to Silver or Gold and get the audio and transcripts of this sure-to-be-riveting call with Lori.

More Inspirational Quotes About Passion

One of the things that may get in the way of people being lifelong learners is that they’re not in touch with their passion. If you’re passionate about what it is you do, then you’re going to be looking for everything you can to get better at it.
– Jack Canfield

To have passion, to have a dream, to have a purpose in life. And there are three components to that purpose, one is to find out who you really are, to discover God, the second is to serve other human beings, because we are here to do that and the third is to express your unique talents and when you are expressing your unique talents you lose track of time.
– Deepak Chopra

The kind of commitment I find among the best performers across virtually every field is a single-minded passion for what they do, an unwavering desire for excellence in the way they think and the way they work. Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step.
– Jim Collins

More Resources

Articles

The passion behind business

How to Find Your Passion

Finding Your Calling

Books

mp3 Downloads

The Importance of Passion In Business is a post from Marketing Turbo-Charge