It looks like I might be teaching a version of Turbo-Charge Your Marketing this February at a local community college as part of their continuing education program. I’m working on the class handout now and found these resources I thought I would share with you, as well.
Identify Your Ideal Client Profile by Nancy Michaels
Profile Your Ideal Client First by John Bowen
How to Identify Your Ideal Client Profile to Generate More Revenue by John Assaraf

With each successive call in the Turbo-Charge Your Marketing teleseminar series, I realize how much everything in the program builds on and depends on everything else.
Of course I planned it that way — but I’m still realizing that the layers are greater than I had planned.
Anyway, I was thinking about the first three calls this weekend, and reading Michael Port’s Book Yourself Solid and came to the realization that the foundation of every truly amazing business is based on three interconnected concepts: Passion, Niche and Ideal Clients.
Take a look at …

I just started reading Michael Port’s Book Yourself Solid this weekend. Now, I purchased the book back in May and its been sitting on my bookshelf ever since. What struck me, however was something he wrote in the beginning of the book:

“To be booked solid requires that you have a solid foundation. That formula begins like this:

Choose your ideal clients so you work only with people who inspire and energize you.

Understand why people buy what you are selling.

Develop a personal brand so you’re memorable and unique.

Talk about what you do …

I once attended a networking meeting where the topic of the day was copywriting. One of the attendees raised her hand and said something to the effect that she understood why you would use conversational copy for consumers, but why business owners?
The speaker, in reply, asked her a series of questions. Do you brush your teeth in the morning? Eat breakfast? Put your pants on one leg at a time?
She answered yes to all.
So, the speaker said, does all this change once you get into the office?
She was stumped. It …

I read an article about how the music industry is having a heck of a time making money now — for a variety of reasons, but one of the main ones is because they can no longer make money the way they used to.