As I mentioned on the call with Adam Urbanski (call #4), when I did the research for this project, I found it very difficult to find information on how to market to pleasure vs. how to market to pain. These are key concepts in your marketing tool box. So why is it so difficult to find information on the topic?
I’ve asked around and nobody seems to have an answer. It seems that marketing to pleasure and pain has become instinctual to most marketers so they don’t think about it much. …

Regardless of what others might say, purchasing is an emotional decision. People buy because they believe the product or service will help them achieve their most cherished desire or avoid what scares them the most. O.K. Maybe not all that dramatic, but most purchases do have a pleasure or pain factor to them.
For example, I’m at the grocery store and I just happen to walk down the cookie isle. I see the package of Oreos is on sale. Thinking of how much I love Oreos my hand goes out to …

I found this video featuring Jay Abraham — a top-notch marketing expert — on the web and thought it had some really good, relevant information on how to use Amazon.com to write good copy. The images of the search results he’s sharing are hard to see, but the audio is the most important part anyway.

If you’re looking for some keywords to help you do the searches he suggests, you might check out these tools: