I just started reading Michael Port’s Book Yourself Solid this weekend. Now, I purchased the book back in May and its been sitting on my bookshelf ever since. What struck me, however was something he wrote in the beginning of the book:

“To be booked solid requires that you have a solid foundation. That formula begins like this:

Choose your ideal clients so you work only with people who inspire and energize you.

Understand why people buy what you are selling.

Develop a personal brand so you’re memorable and unique.

Talk about what you do …

Regardless of what others might say, purchasing is an emotional decision. People buy because they believe the product or service will help them achieve their most cherished desire or avoid what scares them the most. O.K. Maybe not all that dramatic, but most purchases do have a pleasure or pain factor to them.
For example, I’m at the grocery store and I just happen to walk down the cookie isle. I see the package of Oreos is on sale. Thinking of how much I love Oreos my hand goes out to …

I remember listening to an AuthorTeleseminars.com call with Michael Port, David Isner and a couple of others, and they got to talking about how important passion is to business. One of the speakers mentioned that if you approach everyday like a Saturday — you get things done, but you also have fun — you are more likely to create a business that is both fun and profitable.
Another speaker mentioned that an underlying passion for what you do is what keeps you moving forward in your business. That if you’re passionate …

I once attended a networking meeting where the topic of the day was copywriting. One of the attendees raised her hand and said something to the effect that she understood why you would use conversational copy for consumers, but why business owners?
The speaker, in reply, asked her a series of questions. Do you brush your teeth in the morning? Eat breakfast? Put your pants on one leg at a time?
She answered yes to all.
So, the speaker said, does all this change once you get into the office?
She was stumped. It …

MARKETING DEFINED: Marketing is about building relationships, attracting the best people to your commodity, connecting with others, and telling others how your service or product adds value to their lives or the lives of their friends and family.
To market wisely, it is imperative that you clearly can tell others about the benefits of your product and how it can help them – and do so in one sentence! It’s also important that you consider your ideal client, your best fit or target market, when you are marketing. You can create …