Like so many other marketers, Seth Godin, author of such marketing must reads as Tribes: We Need You to Lead Us,Meatball Sundae: Is Your Marketing out of Sync?and All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World,has taken some space on his blog to comment on the marketing machine that [...]
Back in September of 2006, I did a K-cast with Nicki McClusky, of findyourvoicecoach.com. The theme was, “What are the qualities of magnificent coaches?”
Exquisite listening: they have a way of listening from the soul: for values, for vision, for purpose, in addition to hearing the client’s actual words.
Seeing the client as they truly are: which [...]
Probably one of the toughest things you’ll learn in business is discerning the difference between benefits and features. And this knowledge can make or break your business … because people buy benefits, not features. So if you’re pushing the features of your products and services, you’re not going to sell much.
Thing is, features are easy [...]