The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques.

You see, one of the ways you can attract ideal clients to your website is through search engine optimization. But if you aren’t maximizing the use of SEO opportunities on your website, your pages won’t rank high enough in the search engines to get noticed.

Here are some tips to help you leverage the power of “on-page” SEO to attract your ideal clients.

One of the five deadly mistakes of home page design is poor use of copy and copy optimization techniques. When your home page says the right things in the right way, it will attract and convert more members of your target market.

There are areas of home page copy that you need to think about and work on until it is optimized for your ideal clients. Here are some starter guidelines for each one …

Ever notice the number of times a client or prospect says some variation of ‘I just have one more question,’ or ‘Just a quick question?’ The answers to those questions are the grist of a tips booklet. You may be asked the same or similar questions repeatedly. And whether you think you are a good writer or not, you can always develop tips based on what people have already said they want to know from you.

Do you enjoy one-on-one networking, however, the thought of walking into room full of people you don’t know horrifies you? You’re not alone. Yes, even a social butterfly, President of the Social Committee in High School and avid networker knows how you feel. Here are some of my tricks.
And they have all worked!

A great way to network at a conference is to volunteer at the registration desk. Why? You get to say hello to everyone who registers in your line and everyone who registers gets to see you behind the …

In this month’s audio, I am joined by Sally Taylor, a personal coach, who helps professional women to determine their life purpose and learn how that purpose is being played out in the details of where they have been, where they are and where they are going. She uses an ancient Chinese medicine system of Directionology in the work she does with her clients. (For those of you interested in learning more, Sally can be reached at sally.taylor@att.net.)
Here are the questions she brings to the “table.” I have used them …