Headlines are the most important part of a print ad.
In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more.
And if people DO choose to read the rest of the ad, they make that decision based on the [...]
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Who are the top dogs in your field?
Being the astute business owner you [...]
Why Do You Feel So Nervous?
Feeling nervous before you speak in front of a room full of people is quite common among the majority of people today. According to surveys, many people would rather die than give a speech. However, remember no one has actually died from stage fright. It may help if you understand [...]
The 18 Point Platform Checklist
A Platform makes you “THE CHOICE”.
Not only “one” of the choices—but “THE CHOICE”.
What is a Platform?
A Platform is everything that you bring to the table such as accomplishments, education, businesses awards and successes, your reputation, your contribution to your industry and what you stand for, that is, your mission statement [...]
I found this video featuring Jay Abraham — a top-notch marketing expert — on the web and thought it had some really good, relevant information on how to use Amazon.com to write good copy. The images of the search results he’s sharing are hard to see, but the audio is the most important part anyway.
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