Do you know what’s one of your most profitable skills as a coach and entrepreneur?
It’s being able to write your own copy.
You either make money or save money by mastering this skill. You make it if you become really good at it; and you save it if you can come up with a rough draft [...]
After long hours of putting together a content website, many webmasters face a common dilemma; how to increase site traffic. One of the easiest and most compelling means of promotion is through the visitors that you do have. If you can get your visitors to share your site, you’ll create a snowball or viral effect [...]
I just received the latest issue of Tessa Stowe’s ezine in my email box and today’s feature article was titled, “Are You Making It Hard To Buy from You?”. It was really good so I just had to share it with you. I’ve added some annotations in blockquotes so they stand out and you can [...]
I first learned about the Twilight series this summer. I read an article about how this series was even more popular than the Harry Potter books amongst teenage girls.
Well, as a fiction writer, I had to check that out. So on the Saturday before I was leaving on vacation, I went to the bookstore and [...]
In the movie, The Prestige, one of the main characters dissects the elements of a magic trick. It’s not enough to make something disappear. You need to bring it back. You need to bring closure to whatever you’re doing or it will feel unfinished. This is true for a lot of things in life, including your marketing and copywriting.