As a business owner, you know how important it is to offer your customers new products and services that make their life easier. But the fact is that thinking up new offerings can be expensive, time-consuming, and difficult. On top of that, you have to spend money advertising the new product or service, with no [...]
The 18 Point Platform Checklist
A Platform makes you “THE CHOICE”.
Not only “one” of the choices—but “THE CHOICE”.
What is a Platform?
A Platform is everything that you bring to the table such as accomplishments, education, businesses awards and successes, your reputation, your contribution to your industry and what you stand for, that is, your mission statement [...]
Do you know who your ideal client is? Most business owners don’t really know. They guess!
And because they guess, they’re working way to hard, marketing too much, spending too much money. I know I’ve been there, done that.
Now, my bottom line definition of an ideal client would include a client who:
Easily pays you top dollar, [...]
According to Marketing Sherpa, which I regularly read, the classic demographics are no longer making the grade. New niches are emerging in the current economic climate. In today’s blog post, they discussed three of them:
With each successive call in the Turbo-Charge Your Marketing teleseminar series, I realize how much everything in the program builds on and depends on everything else.
Of course I planned it that way — but I’m still realizing that the layers are greater than I had planned.
Anyway, I was thinking about the first three calls this [...]