Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers.
What disturbs me the most is that many of them are [...]
Sometimes we can be too close to our own websites. For example, while one person might call their rates — “rates”… you might call them “fees”. Here’s an unusual way to learn what “keywords” words you use to find a website using a search engine such as Google) to add to your web pages and [...]
As a business owner, you know how important it is to offer your customers new products and services that make their life easier. But the fact is that thinking up new offerings can be expensive, time-consuming, and difficult. On top of that, you have to spend money advertising the new product or service, with no [...]
The 18 Point Platform Checklist
A Platform makes you “THE CHOICE”.
Not only “one” of the choices—but “THE CHOICE”.
What is a Platform?
A Platform is everything that you bring to the table such as accomplishments, education, businesses awards and successes, your reputation, your contribution to your industry and what you stand for, that is, your mission statement [...]
Do you know who your ideal client is? Most business owners don’t really know. They guess!
And because they guess, they’re working way to hard, marketing too much, spending too much money. I know I’ve been there, done that.
Now, my bottom line definition of an ideal client would include a client who:
Easily pays you top dollar, [...]