Do you continue to create products/programs/services that you think your prospects need – offerings that seem the most logical to you that will help your prospects do, be or have better – but you can’t seem to sell many – or any?
There are two things you need to remember when creating any offering for your niche:
1. People buy what they want, not necessarily what they need.
2. People buy based on emotion, not necessarily on logic.
And if you’re a fan of The Apprentice, you’ll see time and time again …

You may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business.
However, there is a dirty little secret around selling info-products. The dreaded refunds.
You see, when what you’re mainly selling services, you rarely run into refund situations. You may run into other challenges with getting paid but not refunds.
But, unfortunately, the unpleasant reality is refunds and info-products go hand-in-hand. And when you’re first confronted with this, it …

MARKETING DEFINED: Marketing is about building relationships, attracting the best people to your commodity, connecting with others, and telling others how your service or product adds value to their lives or the lives of their friends and family.
To market wisely, it is imperative that you clearly can tell others about the benefits of your product and how it can help them – and do so in one sentence! It’s also important that you consider your ideal client, your best fit or target market, when you are marketing. You can create …

I think if you’ve been a survivor of any sort, you can relate to Scarlett O’Hara from Gone with the Wind. Sure, she used her womanly wiles to get what she wanted, but hey… who hasn’t? (And men, you’ve got ‘wiles’ of your own, so don’t think you’re off the hook.)
When Scarlett tore down her mother’s green velvet drapes to make the dress that ultimately saved Tara from the tax collectors, it was ‘necessity is the mother of invention’ in action. It’s sheer ingenuity to look at those curtains, one …

Social media sites, such as Twitter and Facebook, allow you to connect with other people with a greater presence and in less time than doing it in person. I’m not suggesting that attending live events and networking locally is not important, but doing it online truly leverages your time and efforts.
On Facebook, tell people about what you are doing online. Join groups where your prospects are already spending time. Those groups are the very best place to find new friends. Create your own group, using your keywords in the title.
Twitter …