With each successive call in the Turbo-Charge Your Marketing teleseminar series, I realize how much everything in the program builds on and depends on everything else.
Of course I planned it that way — but I’m still realizing that the layers are greater than I had planned.
Anyway, I was thinking about the first three calls this weekend, and reading Michael Port’s Book Yourself Solid and came to the realization that the foundation of every truly amazing business is based on three interconnected concepts: Passion, Niche and Ideal Clients.
Take a look at …

I just started reading Michael Port’s Book Yourself Solid this weekend. Now, I purchased the book back in May and its been sitting on my bookshelf ever since. What struck me, however was something he wrote in the beginning of the book:

“To be booked solid requires that you have a solid foundation. That formula begins like this:

Choose your ideal clients so you work only with people who inspire and energize you.

Understand why people buy what you are selling.

Develop a personal brand so you’re memorable and unique.

Talk about what you do …

This morning, I was listening to an AuthorTeleseminars.com call with Michael Port, David Isner and a couple of others, and they got to talking about how important passion is to business. One of the speakers mentioned that if you approach everyday like a Saturday — you get things done, but you also have fun — you are more likely to create a business that is both fun and profitable.
Another speaker mentioned that an underlying passion for what you do is what keeps you moving forward in your business. That if …

Back in May, I did a teleseminar for the Womens’ Business Gallery (one of my other websites) that is relevant to the first topic that will be covered in the first series of Turbo-Charge Your Marketing teleseminars. I interviewed Melanie Hoffner, a certified Passion Test facilitator, and she walked me through the first part of The Passion Test.
It was quite enlightening. Who knew that uncovering what you’re truly passionate about could be so hard!
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I am a firm believer that if you want a sustainable business, one that you can make and keep profitable over the long term, you must be passionate about it. And I’m not the only one who believes this.
Mark Cuban, billionaire entrepreneur, wrote about it in his blog:
“The Passion of Business and the Business of Passion“.
Stephen Colbert, of Comedy Central’s The Colbert Report, has implied that passion is a key to his success: “You have to have a passionate opinion; otherwise you sound false. You end up telling the audience …