Selling from the front of the room and getting people to run to the back of the room to buy your stuff takes practice. The best closers are the most sought-after speakers because of the amount of revenue they generate. Whether you have an inexpensive product to sell or a high-priced item, it takes a carefully orchestrated presentation and offer script to motivate people to buy. It is imperative that you practice your offer and perfect it over time.

One of the six questions your home page, landing page, squeeze page or sales page must answer is “Do you understand my needs?”

Basically, they want to know that you understand them … if you can illustrate that you do, then they’ll opt in to your list, buy your products and hire your services. But if you can’t show them that you understand their needs, they’ll click away and find someone who does.

So, how does a web page answer this question?

Pick one thing, one focus for this year. That’s right – one. I’ve never been fond of new year’s resolutions, for all the reasons most observers report. However, I am completely in favor of identifying a theme for the year. The theme is a guide for decisions you make throughout the year. It’s not a way to stifle you or shut you down.

Last night I saw something that gave me a slight jolt. Actually, it felt more like someone hit me over the head. A woman posted on a forum how ecstatic she was about being “booked solid!” I associate these words with: tired, stuck in my office, chained to my desk, deadlines, no time for kids, movies, music, family, or taking a walk in the middle of the day.

One technique for growing a responsive and profitable list is to offer a physical gift in exchange not only for the person’s information but a “shipping & handling” fee, as well.

This technique is becoming more and more popuulat because the psychology behind this tactic is that the person is now in the habit of buying things from you, and therefore will be more responsive to your offers down the line.

Typical physical gifts are light-weight and, therefore, don’t cost much beyond $5 to ship. These light-weight gifts include: