You may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business.
However, there is a dirty little secret around selling info-products. The dreaded refunds.
You see, when what you’re mainly selling services, you rarely run into refund situations. You may run into other challenges with getting paid but not refunds.
But, unfortunately, the unpleasant reality is refunds and info-products go hand-in-hand. And when you’re first confronted with this, it …

O.K. I’ll admit that I’m a born-again public speaker. What do I mean by that? Well, when I first took speech in High School, I was so painfully shy (and, I actually still am) that stepping in front of the room full of classmates who I just knew wanted to ridicule me felt like walking into a dragon’s lair and shouting, “Fresh virgin meat! Get it while it’s still moving!”
But apparently, I have the gift of gab, despite my introvert leanings, and was recruited onto the speech team, where I …

Ms. Sally Jo Coaching Prospect knows she needs some help in her life, but isn’t sure what it is. In her search for answers, she stops by your website and is intrigued with what you have to offer. Then she sees the price. She doesn’t know anything about you and doesn’t feel comfortable spending that kind of money on someone she doesn’t know like and trust. So, she moves on to another website.
This website offers her a free special report in exchange for her name and email address. The special …

One way to get the word out about your products and services is to offer derivative courses at local community colleges and through online educational sites. These are usually not big money-makers, but they do get you in front of potential clients who might hire you as their coach, book you to speak at their event and/or buy your products and services.
If you are a beginner, it also gives you an opportunity to hone your speaking skills in a smaller group setting that is relatively safe. It is rare to …

One thing that many coaches, speakers and other expertise-based business owners seem to have in common is a lack of understanding a basic concept of marketing: The Marketing Funnel. Since the next series of Turbo-Charge Your Marketing teleseminars (the first week in November) will be focusing on this key concept, I thought now would be a good time to start talking about it.
The idea of a marketing funnel, sometimes called a product funnel, marketing pipeline or product pipeline, is this:

At the widest point of the funnel, the mouth, your business …