The fourth deadly mistake of home page design is not having a compelling opt-in incentive. People just aren’t going to opt-in to your list unless you give them a very good reason to do so.

So make them an offer they can’t refuse. Give them a compelling reason to give you their name and email address. To come up with your ideal opt-in bonus, ask yourself these questions:

Sooner or later, customers go online to find out more about your business and your reputation. What do they find when they search for your name, or your company? How visible are you?

A question I often ask my target market is, “what’s your biggest challenge with building your business online?” And one answer I get frequently is this: How do I make my website earn money?

Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place to start writing a booklet, wouldn’t it?

Selling from the front of the room and getting people to run to the back of the room to buy your stuff takes practice. The best closers are the most sought-after speakers because of the amount of revenue they generate. Whether you have an inexpensive product to sell or a high-priced item, it takes a carefully orchestrated presentation and offer script to motivate people to buy. It is imperative that you practice your offer and perfect it over time.