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Articles in the Foundations for a Thriving Business Category

Attraction Tools, Retention Tools, Teleseminars »

[5 Aug 2010 | No Comment | ]

In yesterday’s call, I promised to post a resource on how to pull together a teleseminar. I mentioned Cindi Dawson, the Teleseminar Coach and said I’d post a link to her site here. So, here it is!
www.teleseminarsuccesssystem.com
This is not an affiliate link, I just think Cindi’s great! And she’s fun to listen to, too. Even better

Continuity Programs, Headline, Marketing Funnels »

[9 Jul 2010 | No Comment | ]
Types of Continuity Programs

There are many types of continuity programs you can use in your business. Know what they are and how they an contribute to your bottom line can help you make the right choices when deciding on which one or ones you will use.
Length of Program
There are continuity programs that are ongoing, only ending when someone cancels their membership. Then there are others that are set up to be of a fixed length of time.
Ongoing memberships are used by coaches and retailers alike. There are “product of the month clubs” … …

Featured, Marketing Funnels »

[5 Jul 2010 | No Comment | ]
When is it Time to Re-Focus or Renew Client Objectives?

This month I’m interviewed by Jamee Tenzer. You can learn more about her coaching at: www.lifeworks4ucoaching.com or www.lifeworksforyoucoaching.com.
Today, Jamee is curious about my perspective on the following questions:

What do you do when you feel that a client is ready to complete coaching, but they don’t seem to be talking about it … how do you start that conversation?
In terms of having a potential client really get the potential value of coaching for them, what is the most important aspect of that initial complimentary session?
What do you do if a client …

Attraction Tools, Featured, Marketing Funnels »

[30 Jun 2010 | No Comment | ]
‘Back-of-the-Room’ Booklet Sales — A Great Start

Yes, you can sell your tips booklets and other products as “back of the room” sale items at your speaking engagements. Many professional speakers, internet marketers, and other business people do that all the time. And there’s not a single thing wrong with it either. It promotes good will, and allows the reader to test-drive your material for not a lot of money. You can sell single copies, which acts like an expanded business card, and adds “author” to the list of your descriptors. But wait, there’s more.
Think about what …

Featured, Foundations for a Thriving Business, General Business »

[28 Jun 2010 | No Comment | ]
Keep Your Marketing Simple With This 6-Step Model

Whether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attracting new clients probably isn’t one of your strengths.
Here is just a short list of “marketing culprits” that are likely keeping your business from reaching its full potential:

Unclear Target Market.
It absolutely makes my marketing blood boil when I hear “our service can help everyone”. How on Earth do you find everyone?
Confusing, Self-Centered Marketing Message.
Since the early 1900’s, …


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