Do you continue to create products/programs/services that you think your prospects need – offerings that seem the most logical to you that will help your prospects do, be or have better – but you can’t seem to sell many – or any?
There are two things you need to remember when creating any offering for your niche:
1. People buy what they want, not necessarily what they need.
2. People buy based on emotion, not necessarily on logic.
And if you’re a fan of The Apprentice, you’ll see time and time again …

You may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business.
However, there is a dirty little secret around selling info-products. The dreaded refunds.
You see, when what you’re mainly selling services, you rarely run into refund situations. You may run into other challenges with getting paid but not refunds.
But, unfortunately, the unpleasant reality is refunds and info-products go hand-in-hand. And when you’re first confronted with this, it …

One way to get the word out about your products and services is to offer derivative courses at local community colleges and through online educational sites. These are usually not big money-makers, but they do get you in front of potential clients who might hire you as their coach, book you to speak at their event and/or buy your products and services.
If you are a beginner, it also gives you an opportunity to hone your speaking skills in a smaller group setting that is relatively safe. It is rare to …

With each successive call in the Turbo-Charge Your Marketing teleseminar series, I realize how much everything in the program builds on and depends on everything else.
Of course I planned it that way — but I’m still realizing that the layers are greater than I had planned.
Anyway, I was thinking about the first three calls this weekend, and reading Michael Port’s Book Yourself Solid and came to the realization that the foundation of every truly amazing business is based on three interconnected concepts: Passion, Niche and Ideal Clients.
Take a look at …

Apparently not. The August 11, 2008 issue of BtoB magazine reported on a Opinion Research Corp. study that says, at least for small business, otherwise.
Conducted by phone between June 24 and July 3, the study polled 500 small-business owners and decision-makers. What they found was that 65% rated their business conditions as “good,” whereas only 27% rated the economy as “good.”
So, where do you and your business fit? Is business good for you? Or could it use some improvement?
To some degree, I would think, that might have to do with …