Turbo-Charge Your Marketing

Building a million dollar information marketing business doesn’t start with buying the latest article or blog submitting gizmo or list of 5 million subscribers for $27! It also doesn’t start by investing in ever more popular fly-by-night tactics that work today and are obsolete (or banned) tomorrow.
Instead, information marketing millionaires first build strong foundations for [...]

Read more ⇒

Headlines are the most important part of a print ad.
In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more.
And if people DO choose to read the rest of the ad, they make that decision based on the [...]

Read more ⇒

If you’re doing a podcast, radio show or any other kind of audio product as part of your marketing mix, you’ll probably want to spice it up with some fun music. Having intro and extro music makes your audio sound more professional.
There are plenty of places where you can purchase royalty free music, but I [...]

Read more ⇒

The 18 Point Platform Checklist
A Platform makes you “THE CHOICE”.
Not only “one” of the choices—but “THE CHOICE”.
What is a Platform?
A Platform is everything that you bring to the table such as accomplishments, education, businesses awards and successes, your reputation, your contribution to your industry and what you stand for, that is, your mission statement [...]

Read more ⇒

“Do I always have to come up with something new?”
This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business.
Besides boring your target market after awhile, you’d get bored, too, so yes, you want to breath some life [...]

Read more ⇒