MARKETING DEFINED: Marketing is about building relationships, attracting the best people to your commodity, connecting with others, and telling others how your service or product adds value to their lives or the lives of their friends and family.
To market wisely, it is imperative that you clearly can tell others about the benefits of your product and how it can help them – and do so in one sentence! It’s also important that you consider your ideal client, your best fit or target market, when you are marketing. You can create …

I think if you’ve been a survivor of any sort, you can relate to Scarlett O’Hara from Gone with the Wind. Sure, she used her womanly wiles to get what she wanted, but hey… who hasn’t? (And men, you’ve got ‘wiles’ of your own, so don’t think you’re off the hook.)
When Scarlett tore down her mother’s green velvet drapes to make the dress that ultimately saved Tara from the tax collectors, it was ‘necessity is the mother of invention’ in action. It’s sheer ingenuity to look at those curtains, one …

Time and again I talk to people who try one or two promotional strategies, don’t get the desired results and give up. They are confused about what marketing is and convinced that it will never work for their business. Does this sound like you?
You see, marketing is more than just one technique. It’s about becoming proficient at many “little” things. Here is my list of a few of those “little things”. I call them ‘15 Irrefutable Marketing Proficiencies’. Check to see how many of them you’ve already mastered.
1. PASSION
I’m passionate …

Whether you are a professional in a solo-practice or own a small business, chances are you feel overwhelmed when it comes to marketing. While you may be an expert in your field, consistently attracting new clients probably isn’t one of your strengths.
Here is just a short list of “marketing culprits” that are likely keeping your business from reaching its full potential:

Unclear Target Market.
It absolutely makes my marketing blood boil when I hear “our service can help everyone”. How on Earth do you find everyone?
Confusing, Self-Centered Marketing Message.
Since the early 1900’s, …

Online audio can enhance your business, from increasing sales conversions to the number of opt-ins your squeeze page gets to improving customer service. Here are five ways you can use online audio in your business.
1. Dowloadable Audio Products
Did you record a particularly informative teleseminar? Why not turn it into an audio product available as a downloadable mp3? Add in supporting material and you can create a wonderfully robust product. And, I’ve heard that audio products sell very well.
Example
2. Podcast and Internet Radio
Always wanted your own talk show? Now you can. …