Good question. Let me count the ways ….
1. Support Expertise Status
Having a library of article available for people to read can support your expertise status. Depending on your strategy and what you write about, they can also set you up as a thought leader.
2. Off-Page SEO
Posting articles to directories sets up quality back links to your website, which is one criteria used by search engines when determining how popular or relevant your website is.
3. Increased Exposure to the Market
When the articles you’ve posted to article directories are picked up by …

In December, I launched the website for my new book Home Sweet Home Page and started a simple campaign rooted in article marketing that has taken my website from an Alexa ranking of 1,970,427 on Dec. 23, to 446,678 as of Feb. 28.

How did I do this? Well, let me share:

The April Article Marketing Marathon is now forming. The deadline to sign up is March 19.
What is an Article Marketing Marathon?
For one weekend, you’ll focus on writing 20-50 articles … but you don’t do it alone nor unprepared.
You’ll have all the tools, resources and support you need to do so before you even start!
The week before your Marathon, I’ll do your keyword research for you — find those key words and phrases that will bring you more action-oriented and engaged readers.
Even better, I’ll write a selection of headlines for you …

A frequently heard complaint from entrepreneurs who start blogging is: “Why isn’t my blog working for my business?”
Blogs that work well for attracting new clients have these key elements:

A great blog name
A tag line or blog purpose statement
An easy way to get automatic blog updates
A list of categories
A list of recent posts and recent comments
Links to useful websites, products and services
Frequent posts with links relevant to the blog’s purpose
An easy way for readers to have a conversation with the author

What’s in a good blog name?
A good blog name must say …

Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? What if this happens in a public setting? Well, here are
2 things you can do to turn the situation around and come out even more on top than
before.