Good question. Let me count the ways ….
1. Support Expertise Status
Having a library of article available for people to read can support your expertise status. Depending on your strategy and what you write about, they can also set you up as a thought leader.
2. Off-Page SEO
Posting articles to directories sets up quality back links to your website, which is one criteria used by search engines when determining how popular or relevant your website is.
3. Increased Exposure to the Market
When the articles you’ve posted to article directories are picked up by …

In December, I launched the website for my new book Home Sweet Home Page and started a simple campaign rooted in article marketing that has taken my website from an Alexa ranking of 1,970,427 on Dec. 23, to 446,678 as of Feb. 28.

How did I do this? Well, let me share:

The April Article Marketing Marathon is now forming. The deadline to sign up is March 19.
What is an Article Marketing Marathon?
For one weekend, you’ll focus on writing 20-50 articles … but you don’t do it alone nor unprepared.
You’ll have all the tools, resources and support you need to do so before you even start!
The week before your Marathon, I’ll do your keyword research for you — find those key words and phrases that will bring you more action-oriented and engaged readers.
Even better, I’ll write a selection of headlines for you …

If you live in the greater Phoenix, AZ, area and are interested in how you can market your local business using article marketing, I’ll be teaching a 3-session coarse at Paradise Valley Community College, starting Saturday, March 6.

You can make profit by writing your articles if you understand how the process works. Here are some ways to monetize your writing process.