In a tour around the blogosphere looking for excellent business blogs, it’s not uncommon to observe a variety of conditions that reflect poorly on the state of business blogging.

Many business blogs are languishing
Some haven’t been posted on in weeks or months
Some are all over the map with their content

And it gets worse! One of the most common mistakes being committed is little attention to branding for the business.
What does that mean?
When visitors land on your blog, in a blink of the eye, they should know:

Who the blog is for
What the …

The “About” Page, also known as your bio page, is one of the most visited pages on a blog. Readers want to know the author of a blog: their story and why they are blogging. Yet most business bloggers are missing this opportunity to connect with readers. Many blog authors write about their education and job history in a dry manner.
Your ‘About’ page should be written appropriately for your blog – not copied from a professional bio or CV where you talk about yourself in the third person.
Remember a blog …

Blogging can be a powerful marketing tool for entrepreneurs, especially those with an expertise- or information-based business, such as coaches, speakers, chiropractors, dentists and trainers.
Blogging is a natural way to attract traffic to your website. And if you are already in a business that shares information and expertise with your clients, then creating blog posts can be an natural extension of what you do.
The following are a few tips for creating an ideal prospect attracting blog for entrepreneurial businesses.
Blog about your topic of expertise
O.K. This one should go without saying. …

Does your blog pass the “blink” test? A key ingredient for an effective blog is a great tag line that captures the first time reader’s attention.
The Tag Line
After naming your blog, it is highly recommended that you include a tag line to explain what the blog is about.
Here are the 3 points you want to cover in your tag line:
1. Identify your ideal reader
2. What is the subject matter
3. Who are you?
Not being clear about a blog’s purpose is one of the major mistakes businesses make. Not only are titles …

The following are some tips for using blogging to promote your books, as well as your writing and expertise in general.
Blog about your topic of expertise.
Your blog can be expansions of, or tangential meanderings from, the main topic of your book. This can get readers interested in the topic and give them a taste of your writing style. This is a great strategy for nonfiction authors, but can be modified to work for fiction authors, as well.
Blog about events that you’ll be attending, are attending or just came back from …