First, let’s make sure we’re all on the same page on what social bookmarking is. According to Wikipedia, social bookmarking is “an activity performed over a computer network that allows users to save and categorize a personal collection of bookmarks and share them with others.”
The basic concept behind social bookmarking, like all “Web 2.0″ features, is the power of user directed content. Social bookmarking is one way of organizing and categorizing information.
Unlike your own personal website bookmarks you create through your browser, other people have access to socially bookmarked sites. …

As your home base on the web, your website is the hub of your web presence. So, you’ll probably be putting some effort into making it look spiffy and driving lots of traffic to it.
Now the question is, once a visitor arrives, how easy it for them to find what they are looking for? In other words, is your website easy to use?
Here are some things you need to take a look at to make sure that your website is usable:
Is contact information no more than one click away from …

There are many ways to express what the term “web presence” means. These are three that are most important to you and your business:

A website.
Your ability to be found easily on the Internet by others.
The collection of all online mentions of an individual or organization.

Let’s go over each one individually.
A Website
What is a website? Depending on its purpose, it can take on many forms.

A traditional static website.
A blog.
A squeeze page minisite.

When the web was just getting started, most website were merely a collection of pages coded with HTML. As things …

It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them.
Having your own business blog gives you credibility and a forum where you can show your expertise.
Readers can comment directly onto your blog, creating interaction and interest.
No more waiting for your web designer to update your web site.
You can post to your blog yourself, about any issue, daily if you wish, and get it broadcast into the blogosphere instantly.
The …

Most of the “rules” about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 tips in mind and you’ll be publishing great blog content that attracts prospects and clients in your niche market.
1. Write with the reader in mind. Remember WIIFM? It’s marketing jargon for What’s In It For Me? That’s what you should be keeping in mind. Your reader will read your post looking for what’s in it for them.
2. Make it valuable and worthwhile. Don’t waste …