If you speak professionally or as a way to generate leads for your business, a blog can help you get the gigs you want. Here are a few tips on what to blog about to support your public speaking efforts.
Video Posts
Do you record your presentation on video? Share the best moments on your blog. This is an excellent way to showcase what you have to offer in action.
You can also share video clips of people singing your praises … especially if you include a little story or case study about …

Here are some tips on how to use your blog to promote your coaching practice.
Write about your topic of expertise.
Illustrate with your blog posts what areas you can help your clients with. If you are a marketing coach, talk about marketing. If you are a life coach, talk about life issues. If you are a parenting coach, talk about best parenting practices.
Share your success stories.
Profile willing clients. Share the successes your clients are having after working with you. Shine the light on their breakthroughs and illustrate how you helped them …

One of the frequent questions about business blogging is about how to get more traffic. True, getting traffic is key to the success of blog — as long as it’s quality traffic, but more important is building relationships that encourage your readers to come back time and time again.
One the critical elements to have on your blog to build your community of fans is an easy way for your readers to get automatic blog updates.
An Email Subscription Form
Make it easy for people to subscribe to your blog. Two services make …

A frequently heard complaint from entrepreneurs who start blogging is: “Why isn’t my blog working for my business?”
Blogs that work well for attracting new clients have these key elements:

A great blog name
A tag line or blog purpose statement
An easy way to get automatic blog updates
A list of categories
A list of recent posts and recent comments
Links to useful websites, products and services
Frequent posts with links relevant to the blog’s purpose
An easy way for readers to have a conversation with the author

What’s in a good blog name?
A good blog name must say …

Sooner or later, customers go online to find out more about your business and your reputation. What do they find when they search for your name, or your company? How visible are you?