Sooner or later, customers go online to find out more about your business and your reputation. What do they find when they search for your name, or your company? How visible are you?

You can make profit by writing your articles if you understand how the process works. Here are some ways to monetize your writing process.

The big question right now is does getting booked on radio or TV shows, as the quoted expert in newspapers and magazines or on Internet sites really matter as compared to being active in social media.

It occurred to me as I look around and see what people are and aren’t doing with their social networking that this is actually a microcosm of your entire business. So how do you approach your social networking and what does it say about the rest of your business?

Earlier today I was helping a client develop a better strategy to generate more referrals from local businesses. While that particular client owns an orthodontic practice, the ideas I gave him will work equally well in your business.

Before I tell you the specifics, let’s first establish two premises: