It occurred to me as I look around and see what people are and aren’t doing with their social networking that this is actually a microcosm of your entire business. So how do you approach your social networking and what does it say about the rest of your business?

I’m sure there are more of these stories, but you get my point. Social networking can
give you credibility, visibility, leads and can help grow your business. It can also lose you jobs and customers.

When is it okay to quit and when should you muscle through it? How do you know if this is the time you should throw in the towel or is this just more of your demons popping up to
torture you? Here’s a little system you can follow to help you know the difference.

MySpace is not only for teenagers and musicians. MySpace is also making a buzz among Internet marketers. At the invitation of Internet marketing guru Marlon Sanders, I set up a profile to see what the buzz is all about. Marlon calls it “…a ‘secret’ networking method the people on the inside are using.”
Being the active experimenter that I am, once I got started, I couldn’t stay away from MySpace, setting up my profile, posting on my blog, adding events to the public calendar. As I poked around, I thought about …

There are many ways to express what the term “web presence” means. These are three that are most important to you and your business:

A website.
Your ability to be found easily on the Internet by others.
The collection of all online mentions of an individual or organization.

Let’s go over each one individually.
A Website
What is a website? Depending on its purpose, it can take on many forms.

A traditional static website.
A blog.
A squeeze page minisite.

When the web was just getting started, most website were merely a collection of pages coded with HTML. As things …