Traditional media creates a comprehensive media outreach and helps position the author, expert or your client as an authority in their field who understands the issues they are commenting on in depth as they relate to issues facing our society. The expert is placed in the national conversation in a socially relevant way. Below are the benefits of TV for you:

Creates Thought Leader Status
From a business or career point of view, being known in your industry as an influencer and thought leader leads to major opportunities. You have demonstrated your knowledge and wisdom personally with your viewers, some of whom are in a position to hire you.

Credibility Builder – Your Point Of View In Demand
Getting booked on these shows is a big deal. You don’t just walk on the set and sit down. Guests are carefully selected according to their credentials, point of view and media history. You must qualify for the segment and be able to prove it. Your publicist has jumped you through a lot of hoops to get on the show edging out others who wanted to get on as well. Congrats!

Association with MEGA Brands and Celebrity Hosts
Potential clients or those in a position to hire you as a consultant may not know you personally but they know FOX NEWS, the know CNN, they know Kiplinger’s and hey, if you are good enough for Associated Press, well you are good enough for them!

Creates Huge Competitive Advantage
The question is this, if it was your job to select a consultant for your company and you had the following candidates to choose from who would you choose? Candidate A who was seen on FOX News and CNN discussing what the latest employment figures mean to our economic recovery who is also a regular columnist on TheStreet.com and recently seen in the Wall Street Journal or Candidate B who has the same academic credentials but has only been seen on Twitter and FACEBOOK or their own blog. Who would you hire? The expert who has the bigger media bio showcases their skill set much better and is usually in a position to seal the deal. No one who is in charge of hiring wants to hire a risky candidate and your media helps create certainty that you are the best choice.

Can Lead to Mega Opportunities Such as Becoming a Regular Expert on the Show
Many of our clients have landed additional or expanded opportunities such as becoming a regular contributor to a major internet news site, that can be leveraged into more opportunities or becoming a regular expert on a TV show in their market or a regular guest on a major radio show.

REAL STORY: Author/Speaker increased his demand so much he TRIPLED his speaking fees and sold 50,000 books as well. Plus, he landed an ongoing segment in his hometown market. There is just no stopping him now!

REAL STORY: Author/Speaker landed a regular TV segment in one of the TOP 5 markets in the country.

The above two are real stories of success and can happen to authors and experts who are prepared for this level of media success.

60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on their face, and keep quiet.

Only a handful of professionals can clearly articulate where their referrals consistently come from and how they turn them into a new business.

Those that do – understand the power of a system and frequency of exposure. To best illustrate this, let’s look at how two consultants handle referrals.

At first glance John and Steve have virtually identical practices. They are both management consultants, both have introduced executive coaching to their “product” mix. They are excellent at what they do and have stellar reputation among their customers and peers. But there is a difference…

John gets almost five times as many referrals as Steve, and he turns 95% of them into new clients. How, you ask? See if you can spot a difference…

Steve’s name occasionally pops up in conversations his clients have with their business associates. Since he does a good job, people are often intrigued by the results he creates, ask for his contact information and call him to inquire about his services. Those calls typically lead to an appointment.

In terms of frequency of exposure, Steve’s potential new clients might hear his marketing message only twice before the meeting: when they first get his information from a business colleague, and during the initial phone conversation.

At first glance, John’s case isn’t much different. His name comes up in conversations where he’s praised for his great work. His contact information is passed on, and he too gets an inquiring phone call leading to an appointment with a prospective client. But that’s pretty much where the similarity ends.

Immediately after the call, John sends out a hand-written card saying “thank you for interest in my services, I’m looking forward to our meeting.”

He also sends a handwritten thank-you card and a small gift (like a $5 Starbucks gift card) to the person who gave him the referral. (I guess John understands that the best way to develop a habit is to reward it in the first place – so he tries to make his referral sources feel good about mentioning his name. And it works!)

The following day, John sends out a small package with positioning materials – a welcome letter, an article relevant to prospect’s situation, and an audio CD. This will allow the potential client to “sample” John’s expertise on the subject, build trust, increase the appetite for his services, and position him as a valuable authority.

Incidentally, John knows that many of his best prospects won’t have time to fully review those materials. He also knows it really doesn’t matter. All he wants is to see his “stuff” sitting on prospect’s desk when he walks into their office.

But he’s still not done. A couple of days before the scheduled meeting he calls his potential client to briefly confirm the meeting objectives, time and place.

After the meeting, John immediately sends out another handwritten “pleasure meeting you/thank you” card.

So let’s review how many times John’s prospects are exposed to his marketing message:

1. When they first are referred to him in a conversation with a business colleague.

2. When they call him to inquire about his services.

3. When they get his handwritten “looking forward to meeting you” card.

4. When they get his Positioning Packet. (And again when they make time to look through the materials he sends out)

5. When he makes the reminder call two days before the meeting.

6. During the first meeting. (Notice, that at this point prospect has been exposed to John’s marketing message five times – comparing to only two times in Steve’s process.)

7. When they get the handwritten “thank you” card after the meeting

Plus, sending a thank-you card and a small gift to the referral source might prove helpful as well. Sometimes, motivated by the gesture, the referral source might choose to take a more active part in the process, inquire about how things are going, and offer additional help.

There is one other thing that separates John from Steve. John understands that his clients want to give him referrals but often don’t know how to do this. So he takes time to educate them and makes it easy for them to pass his information on.

He hands each new client a sample of a great Attraction Tool (most likely an audio program or a book), and informs them that he’ll gladly send this Attraction Tool to any of this new client’s business associates at absolutely no cost and no obligation – all they have to do is ask for it.

He might even hand the new client a few postcards promoting the Attraction Tool and encourage him to send it out to their associates. Why bother? Because by sharing this information John’s new clients are actually helping their colleagues. And it’s easier and less awkward to send out a postcard and to share a resource, than to hand over names of business friends. All this increases the chances of John’s name coming up in casual conversations.

I can already hear you whining: “but that’s too much work, I can’t do that in my business”, etc., etc. And you are right – it does take extra work to set this SYSTEM up.

Do you have to do this? Hey, it’s your business – you don’t have to do anything you don’t want! But the fact is – frequency builds familiarity. Familiarity builds trust. And we all do business with people we know, like and trust. So you decide if adding a few extra steps in the process could help you get more referrals and, eventually, paying clients.

Secrets Revealed On How To Create An Outstanding BIO The Media Will Love

Create A BIO That Tells The Media What They Need To Know In A Nutshell

Plus Learn What Does Not Belong In Your Media Bio

Follow these simple steps to creating a powerful media bio designed to get you booked on the media of your dreams.

1. Your author or expert media bio should always begin with your credentials, academic achievements, professional and academic affiliations.

2. If you are the author of books, papers, and/or studies note those next along with the names of the papers and studies and where they appear etc so the media can document them.

3. List your areas of expertise.

4. List the years you have been active in these areas and your fields.

5. List any involvement in any association, achievements or awards you have received in your field.

6. List media appearances TV or radio and quotes in magazines in newspapers.

7. What does not belong in a bio: your personal family history, personal triumphs or tragedies unless they are tied into your area of expertise, your birth place. You can include the location where you currently reside or practice as this can be important if the media would like to book you for a radio or TV segment.

8. Information has to be absolutely accurate, up to date, and easily verifiable as the media has resources to check out your information.

9. Be sure the bio on your website is exactly the same and consistent with the bio that you are presenting to the media. You can always offer an expanded version on your website. However, you should not be inconsistent with your bio. You can certainly have other info on your website but the bio must remain consistent with the one you present to the media.

10. The purpose of a professional bio for use in the media is to give them a snapshot of your expertise and your platform so they can determine if you qualify as the expert for the segment or article they have in mind.

11. In addition to the bio, have a professional .jpeg of yourself in your professional capacity and jpeg of your book cover ready to email to the media upon request.

12. Demo tapes are requested by the media. Have professional quality tapes ready to be sent to the media and of course, better yet, include a video link on your site so the media can check you out without waiting for your demo to be sent overnight. As you send your demo out to the media, be sure to restock. The media moves fast and needs the info immediately and cannot wait for copies to be made or complied etc.

Everyone prefers getting a recommendation for a product or a service. It means they don’t have to do the research themselves, or find out whether or not it’s for them through trial and error, shouldering all the risk. For example, if you’re looking for a good dentist, you’re more likely to ask someone you know and trust who they go to before you’ll look one up online or in the yellow pages, right?

The same goes for your business. And you’ll get HIGHER QUALITY clients and customers through referrals than any other method. So here are three super simple ways for you to help your current clients and customers tell others about you using the Tell-A-Friend strategy.

1. Simply add a sentence or two to the bottom of each issue of your ezine or any other freebie offering (pink spoon) you have. Something like:

We grow by recommendation! If you enjoyed this issue, we’d love it if you’d pass the word. Do so by forwarding this to a friend and inviting them to subscribe at the link (above/below).

You can embellish or simplify this according to your personality. See my own wording at the bottom of this ezine.

2. Put a Tell-A-Friend (TAF) feature on your sign-up thank you page.
A formal Tell-A-Friend software can help you make it super simple for people to tell a friend about you and your product or service. Some shopping cart systems and web hosts offer this feature, so be sure to check yours and start utilizing it now to help build your list.

If your current vendors don’t offer this feature, I highly recommend TAFPro for this. This software has a one-time only fee (it’s inexpensive), plus a very reasonable installation charge if you need help from the very customer service friendly Paul Galloway, the owner.

To see an example of this in action, visit my ‘thank you’ page for signing up for this ezine at:

http://www.clientabundance.com/thankyou.html

Just so you know, though, TAFPro doesn’t work with websites that are hosted with GoDaddy.com. As an alternate for GoDaddy.com users, you can try Will Master Craig’s CGI script at:

http://willmaster.com/master/recommendpro/index.shtml

If you don’t already have technical support of your own, Will Master will install it for you. I haven’t used his script myself, so you might want to ask around about it a bit first.

3. Having installed a Tell-A-Friend module, use it to implement a contest with prizes.
Using any of the Tell-A-Friend module, you can easily take the next step and use the contest management feature in the software and create a contest page to send out to your existing subscriber list. To see an example of what I mean, visit:

http://www.clientabundance.com/contestexample.htm

(note: this contest is NOT running – at least not yet… It’s just an example.)

Obviously, you’ll want to tailor this page to your own needs and brand but it should give you an idea of how the Tell-A-Friend module can really encourage people to point others in your direction.

Referrals are usually more qualified prospects for your funnel, which is exactly what you want. Pick one of the techniques of using the Tell-A-Friend module and implement it in your business today.

1991 was a pivotal year in my life. My professional organizing business was 8 years old.

The sales cycle was getting longer and longer for workshop and consulting work. I had formed these crazy habits called eating and paying the rent and was not eager to break either of them.

That’s when I spotted an offer for a free copy of a booklet called “117 Ideas For Better Business Presentations.” I do business presentations, and the price was right. I sent for it. My first reaction was, “Gee, I could knock something like this out about organizing tips.’” Then I threw it in a drawer.

Six months later I was in my office, bored, baffled and beaten down by the slow economy. I had no money. I mean no money!

I remembered that little booklet. I had no idea how I was going to do it, but something hit me, and I knew I had to produce a booklet on organizing tips.

I started dumping all those ideas I ever had about getting organized onto a file on my computer. These were all pearls that came out of my mouth when with clients or doing a speaking engagement or a seminar. I could do a booklet on business organizing tips — a 16-page tips booklet, fitting into a number 10 business envelope. The booklet was ‘110 Ideas for Organizing Your Business Life.’

My first run was 250 copies. That was the most expensive per-unit run I made, but I needed samples to distribute to start making money. It took a few months to pay the printer only $500.

The only way I could think of selling the booklets was by sending a copy to magazines, asking them to use excerpts and put an invitation at the bottom for readers to send $5 plus a self-addressed stamped envelope. I had no money to advertise. Then the orders started dribbling in, envelopes with $5 checks in them or five one-dollar bills. The day the first one arrived seemed like manna from heaven:$5! The fact it took 6 months from first writing the booklet until the first $5 arrived didn’t matter at that moment.

I cast seeds all over the place, hoping some would sprout. I found directories of publications at the library and started building my list.

Finally, February of 1992 ‘the big one’ hit. A 12-page biweekly newsletter with 1.6 million readers ran nine lines of copy ABOUT my booklet. They didn’t even use excerpts!! That sold 5000 copies of my booklet. I distinctly remember the day I went to my P.O. box and found a little yellow slip in my box. It said, ’see clerk’.

There was a TUB of envelopes that had arrived that day, about 250 envelopes as I recall, each with $5 in them.

Round about June, I stopped to assess what had happened. Was I making any money? By then, I sold about 15,000 copies of the booklet one copy at a time for $5. My financial records showed I tediously generated not a ton of money.

Some lessons along the way were expensive ones. My bank charged $.12 for each item deposited. My first bank statement had a service charge of $191.

Some wonderful things happened selling those 15,000 copies.

• A public seminar company hired me to record an audio program based on the booklet. I can sell that tape to my clients as well and it led to a 20-minute interview on a major airline’s in-flight audio programming during November and December one year.

• A manufacturer’s rep decided to send my booklets to his customers that year instead of an imprinted calendar. 5,000 imprinted copies, including my contact information with theirs.

• A company hired me to write a booklet that was more specific to their product line.

• Paid speaking engagements came from people who bought the booklet.

Things were picking up. One day in June I was bored. I opened one of those advertising card decks that come in the mail. “Here’s a company that ought to see my booklet. And another, and another. ‘ Each got a booklet.

Less than a week later, a woman called, asking the cost of 5000 customized copies for an upcoming trade show, and could I match a certain price.

I slightly underbid her price, she was thrilled and the sale was a done-deal. I thought, ‘oh, this will be easy to sell large quantities now’. Wrong. It was another three-four months until the next large-quantity sale. But, the trade show they were attending was an organization I had contacted about getting my booklet into their catalog. They rejected it because I wasn’t in their industry. So, my buyer had bought 5000 copies of my booklet, with my company information in it, to distribute at that trade show. I loved it!

One day, a guy I know from a major consumer mail-order catalog company said, ‘Why don’t you license us reprint rights to your booklet? We can buy print cheaper than you. Charge us a few cents a unit and we will do production. 18 months later, the sale happened: a non-exclusive agreement for them to print 250,000 copies. We exchanged a five-page contract for a five-digit check.

They provided the booklet free with any purchase in one issue of their catalog and made a 13% increase in sales in that issue. They were happy. I was happy.

In spring 1993, I designed a class on writing and marketing booklets and wrote an 80-page manual. The class was small and mostly people I knew. They paid me money, and I had a chance to test-run the class. I then had another new product: a manual, a blueprint of how I had then sold more than 50,000 copies of my booklet without spending a penny on advertising.

August 1994, I discovered Compuserve. My sole purpose for getting online was to market my business. The third day online, I saw a forum message from a guy from Italy who had a marketing company there. His client base was small businesses and companies who served small businesses. I sent him my booklet. He liked it and we struck a deal. He translated, produced and marketed it, and paid me royalties on all sales. That January he wired several thousand dollars to my checking account from Italy. It was the first sale of 105,000 copies to a magazine that bundled a copy of my booklet with one issue of their publication.

To that point, I sold more than 500,000 copies of my booklet, in three languages, without spending a penny on advertising. One slow week, I posted a message on some Compuserve forums about the story of the Italian booklet as an example of an online success story. Even though blatant selling is not allowed, creating mutually beneficial relationships is. I had received money from someone I had never spoken to and had only communicated with online, by fax, earth mail and EFT. The booklet has been licensed into the Dutch language, 13 years after the booklet was originally written.

I discovered licensing opportunities for my booklet content in other formats. Two different companies who produce laminated guides (one hinged, the other spiral bound) licensed my content.

Tips Products International was created as a business of its own, providing products and services to people wanting to write, produce, and market their own booklet, or have much of it done for them. We write tips booklets for clients based on their raw print materials. Three home study packages have been developed:

• How To Write and Market Booklets for Ca$h
• How to Promote Your Business With Booklets
• How to Make Huge Profits Licensing Your Booklet.

Resellers around the world distribute my courses and services I’ve been invited to speak nationally and internationally, in person and by Teleclass, about how to write and market booklets, how to promote a business with booklets, how to leverage a single booklet manuscript into an entire product line, and electronic publishing.

I never could have written a business plan for how this unfolded.

Clients are surpassing my own sales results of personally selling almost a million copies, without spending a penny on advertising. We have all learned plenty since the original organizing booklet was written in 1991.