O.K. I’ll admit that I’m a born-again public speaker. What do I mean by that? Well, when I first took speech in High School, I was so painfully shy (and, I actually still am) that stepping in front of the room full of classmates who I just knew wanted to ridicule me felt like walking into a dragon’s lair and shouting, “Fresh virgin meat! Get it while it’s still moving!”
But apparently, I have the gift of gab, despite my introvert leanings, and was recruited onto the speech team, where I …

Ms. Sally Jo Coaching Prospect knows she needs some help in her life, but isn’t sure what it is. In her search for answers, she stops by your website and is intrigued with what you have to offer. Then she sees the price. She doesn’t know anything about you and doesn’t feel comfortable spending that kind of money on someone she doesn’t know like and trust. So, she moves on to another website.
This website offers her a free special report in exchange for her name and email address. The special …

According to Marketing Sherpa, which I regularly read, the classic demographics are no longer making the grade. New niches are emerging in the current economic climate. In one blog post, they discussed three of them:

The New Frugal: Although they are doing O.K., they are “caught up in the national mood of poverty” and therefore are watching how they spend their money.
The New Cash Rich: This demographic is divided into two segments, the older segment who are flush with liquid assets after pulling money out of the stock market, and the …

One way to get the word out about your products and services is to offer derivative courses at local community colleges and through online educational sites. These are usually not big money-makers, but they do get you in front of potential clients who might hire you as their coach, book you to speak at their event and/or buy your products and services.
If you are a beginner, it also gives you an opportunity to hone your speaking skills in a smaller group setting that is relatively safe. It is rare to …

It looks like I might be teaching a version of Turbo-Charge Your Marketing this February at a local community college as part of their continuing education program. I’m working on the class handout now and found these resources I thought I would share with you, as well.
Identify Your Ideal Client Profile by Nancy Michaels
Profile Your Ideal Client First by John Bowen
How to Identify Your Ideal Client Profile to Generate More Revenue by John Assaraf