Good question. Let me count the ways ….
1. Support Expertise Status
Having a library of article available for people to read can support your expertise status. Depending on your strategy and what you write about, they can also set you up as a thought leader.
2. Off-Page SEO
Posting articles to directories sets up quality back links to your website, which is one criteria used by search engines when determining how popular or relevant your website is.
3. Increased Exposure to the Market
When the articles you’ve posted to article directories are picked up by …

In December, I launched the website for my new book Home Sweet Home Page and started a simple campaign rooted in article marketing that has taken my website from an Alexa ranking of 1,970,427 on Dec. 23, to 446,678 as of Feb. 28.

How did I do this? Well, let me share:

The April Article Marketing Marathon is now forming. The deadline to sign up is March 19.
What is an Article Marketing Marathon?
For one weekend, you’ll focus on writing 20-50 articles … but you don’t do it alone nor unprepared.
You’ll have all the tools, resources and support you need to do so before you even start!
The week before your Marathon, I’ll do your keyword research for you — find those key words and phrases that will bring you more action-oriented and engaged readers.
Even better, I’ll write a selection of headlines for you …

The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques.

You see, one of the ways you can attract ideal clients to your website is through search engine optimization. But if you aren’t maximizing the use of SEO opportunities on your website, your pages won’t rank high enough in the search engines to get noticed.

Here are some tips to help you leverage the power of “on-page” SEO to attract your ideal clients.

The fourth deadly mistake of home page design is not having a compelling opt-in incentive. People just aren’t going to opt-in to your list unless you give them a very good reason to do so.

So make them an offer they can’t refuse. Give them a compelling reason to give you their name and email address. To come up with your ideal opt-in bonus, ask yourself these questions: