As a business owner, you know how important it is to offer your customers new products and services that make their life easier. But the fact is that thinking up new offerings can be expensive, time-consuming, and difficult. On top of that, you have to spend money advertising the new product or service, with no [...]
Creating a tips booklet can lead to all kinds of things, not the least of which is developing additional products, generating found revenue by leveraging the content of the original booklet, and prompting promotional opportunities for yourself.
Look at any one tip in your booklet as a seed for something bigger. Ponder these possibilities to get [...]
Back in September of 2006, I did a K-cast with Nicki McClusky, of findyourvoicecoach.com. The theme was, “What are the qualities of magnificent coaches?”
Exquisite listening: they have a way of listening from the soul: for values, for vision, for purpose, in addition to hearing the client’s actual words.
Seeing the client as they truly are: which [...]
“Do I always have to come up with something new?”
This is a question I get asked often by my private clients, and the answer is a resounding YES, if you want to continue to grow your business.
Besides boring your target market after awhile, you’d get bored, too, so yes, you want to breath some life [...]
I’m the featured guest “inquisitor” on Karen Cappello’s K-cast this month. Karen does her monthly podcast is an interesting manner … her guest speakers interview her, rather than the other way around.
During this short podcast, I ask Karen about marketing funnels for new coaches. We cover
Are product/marketing funnels important for coaches when they first start [...]