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Articles in the Retention Tools Category
Back-End Marketing, Featured »
Up-selling means to be able to sell more than what the customer intends to purchase. An effective way of making a more profitable sale, up-selling can be considered a vital skill for the sales personnel. Up-selling does not require one to be pushy, but just convincing enough to encourage the customer to take advantage of the suggested product or service by the sales person. There are numerous strategies on how to up-sell.
Strategies to up-sell:
1. Practice up-selling with the employees: you can encourage your employees to practice up-selling by taking part …
Back-End Marketing, Featured »
When a salesperson makes an effort to make the customer buy upgraded versions, more expensive items, or other additions, it is known as up-selling. Thus up-selling refers to making the customers aware of the products and services that they were not aware of and also trying to market those products and services that are more profitable.
Back-End Marketing »
Featured, Relationship Marketing, Retention Tools »
In our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: “Should I publish a newsletter?” As part of our Customized Newsletter Services program, we have reviewed hundreds of e-newsletters, or ezines, and can spot common errors immediately.
Back-End Marketing, Featured »
Just imagine that you are on a drive to a fast-food restaurant. There comes a cashier and you have ordered a meal and he will tell you that if you would like to order a larger meal or a little bit extra only for a few cents, then it is obvious that you would agree to take that larger meal.
In just a few seconds, the cashier has created an upsell. Here the cashier has sold you more than what you intended to purchase prior to when you arrived at the …
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