NOTE: This is a longer than usual post. So, I’ve bolded the “Take Away Lesson” for each of the three sections so you can skip to them if you prefer.
Over the last two months, I’ve been collecting responses to a survey about what people like or dislike about my monthly electronic newsletter, The H.E.A.R.T. of Business. And the results are quite interesting.
I thought I’d share them with you here so that maybe my results can help you make decisions about your electronic newsletter.
Newsletter Frequency
The first question I asked was “How …

In yesterday’s call, I promised to post a resource on how to pull together a teleseminar. I mentioned Cindi Dawson, the Teleseminar Coach and said I’d post a link to her site here. So, here it is!
www.teleseminarsuccesssystem.com
This is not an affiliate link, I just think Cindi’s great! And she’s fun to listen to, too. Even better

Continuity programs have been a viable business strategy for a very long time. Here are a couple of the more well known … and what they can teach you about developing a good continuity program.
Utilities Companies
You pay these bills every month and would find yourself hard-pressed to do without these services. I’m talking about services like electricity, gas, water and garbage.
These companies provide basic necessities. In today’s world you can’t get by without electricity. Without it, how would you power your computer? Light your office? Heat the water for your …

There are lots of ways you can nurture a lead from “suspect” to member of your continuity program. Here is the outline of just one. Feel free to get creative with it!
Top of the Funnel: Entice them into the funnel with a free report on your topic. This report should be a taste of the kind of information they could get if they become a member of the program.
For example, if you offer a membership site for stamp collectors, give them a report that touches on the main points covered …

There are two basic business models when it comes to continuity programs: ongoing and micro. What you deliver within either of these types is up to you, and I covered some options last week. (http://www.marketingturbocharge.com/blog/types-of-continuity-programs)
But this week, I’d like to go into a little more detail about these two basic business models for continuity programs.
Ongoing Continuity Programs
This type of program is continuous … a subscriber continues to gain the benefits of membership as long as they pay their monthly or annual bill. Examples of this type of continuity program include …