Did you know that as little as a 5% increase in customer retention can increase profits by 25% to 95%?
Did you know that it can be six to seven times more expensive to acquire a new customer than it is to retain a current customer?
Oh, and get this, did you know that referrals among repeat [...]
Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don’t enjoy writing, the authors make those articles available to you.
You can find both articles in article directories and article bank located on the Internet. Do you know the difference?
Article directories are one-way [...]
It seems nowadays every marketing guru and their brother-in-law has a “deadly sins and how to fix them” book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups.
The most amazing part is – they [...]
O.K. You’ve decided to jump into the membership or continuity program business. How do you continually produce fresh, valuable content that will keep your members contentedly paying their monthly fees while, at the same time, not causing you to have a nervous breakdown?
Here are some ideas:
Encourage Member-Generated Content.
You can do this by adding a forum, [...]
There will always be people who value information they can hold in their hand over information they acquire over the Internet — no matter how much they paid for it. There is something to the visceral experience of holding something in your hand that increases the perceived value of a product.
Therefore, it makes sense that [...]