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Articles in the Back-End Marketing Category
Back-End Marketing »
Back-End Marketing, Featured »
Just imagine that you are on a drive to a fast-food restaurant. There comes a cashier and you have ordered a meal and he will tell you that if you would like to order a larger meal or a little bit extra only for a few cents, then it is obvious that you would agree to take that larger meal.
In just a few seconds, the cashier has created an upsell. Here the cashier has sold you more than what you intended to purchase prior to when you arrived at the …
Back-End Marketing »
Upselling is one of the arts of selling the next and next successive products as soon as possible immediately after the customers have bought the first time. Upselling will definitely help you to go for a ride on her/his momentum of purchasing the products that you sell them.
One of the normal advices in upselling is that the upselling occurs on the product you have on the download page. In fact you will be able to make lots of distinctions between the various and different kinds of thank you pages that …
Back-End Marketing, Continuity Programs »
One of the most common backend marketing products is a continuity program. A customer buys something and they are enrolled in a “club” or “membership” which provides them with ongoing benefits for a monthly fee.
But, to have this method work, you need to have a continuity program that provides real value to real people. According to Daniel Hall, you just need to follow these five steps and you’ll be able to create a one that will not only provide regular income, but can also support a lifestyle you actually want …
Back-End Marketing, Marketing Funnels »
A sales funnel is a series of products and services ranging from free to rather expensive that you make available to your prospects, clients and customers.
Usually, you start with a free offer to entice someone to join your list and then you can market your products and services to them.
A robust funnel has items at various price points, the theory being that there will be people who need to buy something less expensive from you before they are willing to invest in your high-ticket items.
But to make your sales funnel …
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