One of the most common backend marketing products is a continuity program. A customer buys something and they are enrolled in a “club” or “membership” which provides them with ongoing benefits for a monthly fee.
But, to have this method work, you need to have a continuity program that provides real value to real people. According to Daniel Hall, you just need to follow these five steps and you’ll be able to create a one that will not only provide regular income, but can also support a lifestyle you actually want …

A sales funnel is a series of products and services ranging from free to rather expensive that you make available to your prospects, clients and customers.
Usually, you start with a free offer to entice someone to join your list and then you can market your products and services to them.
A robust funnel has items at various price points, the theory being that there will be people who need to buy something less expensive from you before they are willing to invest in your high-ticket items.
But to make your sales funnel …

Even if you only have one product, you can still use back-end marketing to your advantage. Here’s how:
1. Sign up as an affiliate for products that people who buy your product might also be interested in.
For example, I’ve signed up as an affiliate to all the programs offered by Turbo-Charge Your Marketing’s speakers.
2. Place an ad for one or two of those products on your thank you and download pages.
This can be a very powerful strategy for once a person purchases and still have their wallet out, they are more …

This is a bird I rescued after it flew into my patio window.

Implementing back-end marketing in your business isn’t always easy, but it is important. Here are some reasons why you need to be including back-end marketing techniques and suggestions for implementation.
A Bird In the Hand …
It is much easier to sell a product or service to someone who has already purchased from you than it is to go and find a new customer. In fact, some say that it can be as much as eight times easier to sell …

Amazon.com has successfully increased its sales by doing one thing: cross selling other products it has while displaying the one product a consumer chose. This is called cross selling, which is one of several back-end marketing techniques that can increase your profits.
Most digital shopping carts let you do this, as well. In fact, 1ShoppingCart (and its branded versions) lets you “suggest” up to three additional products. But what if you’d like to suggest more than that? Here’s how I’ve done it:
1. Enter your product as normal.
2. Open “Optional Values” and …