One of the most common backend marketing products is a continuity program. A customer buys something and they are enrolled in a “club” or “membership” which provides them with ongoing benefits for a monthly fee.
But, to have this method work, you need to have a continuity program that provides real value to real people. According to Daniel Hall, you just need to follow these five steps and you’ll be able to create a one that will not only provide regular income, but can also support a lifestyle you actually want …

O.K. You’ve decided to jump into the membership or continuity program business. How do you continually produce fresh, valuable content that will keep your members contentedly paying their monthly fees while, at the same time, not causing you to have a nervous breakdown?
Here are some ideas:
Encourage Member-Generated Content.
You can do this by adding a forum, a FAQ submitter, or even commenting functionality. You can run contests that generate content. What about a chat feature?
Interview Experts.
You should be able to get at least one expert on the phone each month. Record …

There will always be people who value information they can hold in their hand over information they acquire over the Internet — no matter how much they paid for it. There is something to the visceral experience of holding something in your hand that increases the perceived value of a product.
Therefore, it makes sense that your continuity program would provide offline, physical benefits to its members. Some examples include:

Newsletters printed on paper.
CDs of the monthly call.
DVDs of the monthly video.
Binders to hold the newsletters.
Special reports.
Membership card.
Members-only paraphernalia, such as T-shirts, …

To answer this question, you really need to understand the primary purpose of your membership site. What do you want the membership program to accomplish for you? Is it a list-building tool or a revenue model?
Obviously, if it is primarily a revenue model, then a paid membership program is going to help you accomplish your goal a bit faster. Membership fees create a steady, fairly predictable income. If you run a program with a monthly fee of $25 and you have an average of 100 members each month, then you …

Continuity programs and membership sites are becoming quite popular — both to business owners, as well as consumers. Consumers like it because they can become part of a community and gain access to high-quality information. Business owners like it because it helps level out their income and make it a bit more predictable.
There are essentially two types of membership site: the paid membership and the free membership. Now, you might say, I’m a business owner, why would I want to run a free membership site? So, I’m going to talk …