Continuity programs have been a viable business strategy for a very long time. Here are a couple of the more well known … and what they can teach you about developing a good continuity program.
Utilities Companies
You pay these bills every month and would find yourself hard-pressed to do without these services. I’m talking about services like electricity, gas, water and garbage.
These companies provide basic necessities. In today’s world you can’t get by without electricity. Without it, how would you power your computer? Light your office? Heat the water for your …

There are lots of ways you can nurture a lead from “suspect” to member of your continuity program. Here is the outline of just one. Feel free to get creative with it!
Top of the Funnel: Entice them into the funnel with a free report on your topic. This report should be a taste of the kind of information they could get if they become a member of the program.
For example, if you offer a membership site for stamp collectors, give them a report that touches on the main points covered …

There are two basic business models when it comes to continuity programs: ongoing and micro. What you deliver within either of these types is up to you, and I covered some options last week. (http://www.marketingturbocharge.com/blog/types-of-continuity-programs)
But this week, I’d like to go into a little more detail about these two basic business models for continuity programs.
Ongoing Continuity Programs
This type of program is continuous … a subscriber continues to gain the benefits of membership as long as they pay their monthly or annual bill. Examples of this type of continuity program include …

There are many types of continuity programs you can use in your business. Know what they are and how they an contribute to your bottom line can help you make the right choices when deciding on which one or ones you will use.
Length of Program
There are continuity programs that are ongoing, only ending when someone cancels their membership. Then there are others that are set up to be of a fixed length of time.
Ongoing memberships are used by coaches and retailers alike. There are “product of the month clubs” … …

If you have one or more continuity programs that bring in a steady, regular income, your business will be buffered against down times and can even thrive during a down economy. This is the main reason you should have a continuity program as part of your business, here are some more:
Reach More People … And Have Them Pay You for the Honor
If you have a low priced continuity program, you can attract more people into your marketing funnel. So, in a sense, you are having people pay you to build …