In our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: “Should I publish a newsletter?” As part of our Customized Newsletter Services program, we have reviewed hundreds of e-newsletters, or ezines, and can spot common errors immediately.

One of the key factors in a successful business is to know what your customers or clients are thinking – about your business, your products, your services. As a business owner, you’ll get feedback from your current customers just in the course of day-to-day business. But the results can be skewed by the interaction itself, and so most business owners find it useful to allow their customers to answer questions anonymously. And that’s where surveys come in.

Everyone prefers getting a recommendation for a product or a service. It means they don’t have to do the research themselves, or find out whether or not it’s for them through trial and error, shouldering all the risk. For example, if you’re looking for a good dentist, you’re more likely to ask someone you know and trust who they go to before you’ll look one up online or in the yellow pages, right?
The same goes for your business. And you’ll get HIGHER QUALITY clients and customers through referrals than any …

Five minutes into the call I knew this client was going to make my life miserable. The problem was, I already said “Yes.”
Into every professional practice falls a little rain, or better said…walks in a nightmare client. You start losing sleep by a couple of hours every night, you keep thinking about her project during your lunch time, and you feel like your life has been taken over by this client.
What a nightmare! Didn’t we go into the business for ourselves to enjoy it? Do we not have the choice …

If you publish an ezine regularly, inevitably there are times when you get stuck and can’t quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a “writing prompt” to get you going. The following 7 ways should help you get unstuck and get writing:
1. Write a Tip Sheet
Sometimes it’s easier to get started by creating a list of tips. How to _______, The 5 Ways to ____________, …