NOTE: This is a longer than usual post. So, I’ve bolded the “Take Away Lesson” for each of the three sections so you can skip to them if you prefer.
Over the last two months, I’ve been collecting responses to a survey about what people like or dislike about my monthly electronic newsletter, The H.E.A.R.T. of Business. And the results are quite interesting.
I thought I’d share them with you here so that maybe my results can help you make decisions about your electronic newsletter.
Newsletter Frequency
The first question I asked was “How …

Online audio can enhance your business, from increasing sales conversions to the number of opt-ins your squeeze page gets to improving customer service. Here are five ways you can use online audio in your business.
1. Dowloadable Audio Products
Did you record a particularly informative teleseminar? Why not turn it into an audio product available as a downloadable mp3? Add in supporting material and you can create a wonderfully robust product. And, I’ve heard that audio products sell very well.
Example
2. Podcast and Internet Radio
Always wanted your own talk show? Now you can. …

Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There’s a science to it, more than an art, and to get you started, I’d like to share a tested formula for you to follow.
Taking the time to consider and answer the questions below before you write your email promotion will make it easier to write, easier for your reader to engage with, and easier to turn your prospect into a buyer.
Here are 5 essential elements to writing …

How do your buyers feel when they’ve read your booklet or other information product? It may be something you’ve never actually considered until this moment. If so, you’re not alone. After all, you’ve labored to get all that wisdom whittled down to a booklet, feeling like you’ve left out tons of vital information you believe the reader must have.
Let’s look at the question, though, of how your buyers feel or what they think once they have read your booklet. Those people could be the end user who bought a single …

One of the frequent questions about business blogging is about how to get more traffic. True, getting traffic is key to the success of blog — as long as it’s quality traffic, but more important is building relationships that encourage your readers to come back time and time again.
One the critical elements to have on your blog to build your community of fans is an easy way for your readers to get automatic blog updates.
An Email Subscription Form
Make it easy for people to subscribe to your blog. Two services make …